No. 2001

Strong White

Modern Emulsion

Strong White is rated 4.7 out of 5 by 28.
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75 Years of Perfecting Paint
  • Handcrafted in Dorset
  • Free delivery on orders over £100

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Modern Emulsion

A cool white which is both strong by name and strong by nature.

 

Modern Emulsion is our super-tough, easy to clean finish for interior walls and ceilings. Washable and protected against mould, it’s the best choice for kitchens and bathrooms.

@talltrees.and.scandidreams

Complementary white: All White

Key features

Matt

Matt

Modern Emulsion is a beautiful, durable matt finish with 7% sheen.

Our deeper, richer colours are available in a range of finishes with different sheen levels. Sheen always affects how colour appears: the same shade in gloss can look very different in matt. That’s why we specifically adjust the formula for every finish to make sure the balance is exactly right and you get the colour you were expecting. Our colours and finishes are formulated together, so you simply can’t have one without the other.

For interior walls and ceilings

For interior walls and ceilings

Modern Emulsion is our super-tough, matt finish for interior walls and ceilings. 

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too). Browse our full selection of finishes to find the perfect paint for your project.

Best choice for kitchens and bathrooms

Best choice for kitchens and bathrooms

Our expert chemists add a preservative to Modern Emulsion that protects it from mould, keeping moisture-prone kitchens and bathrooms looking fresh. So, although it makes a wonderful addition to every room of your home, it’s the best finish option for these steamy spaces in particular. 

Tough and easy-to-clean

Tough and easy-to-clean

Our super-tough superstar for washable walls, Modern Emulsion has a high-performance formula that makes it easy to wipe away spills and marks – not paint. We use high-quality minerals and strong binders to make sure it’s also resistant to knocks and scrapes. 

100% water based

100% water based

We’re proud to have been the first in the industry to transition to a completely water based range back in 2010. As a result, all of our finishes, including our tough trim and floor paints, are made with a low-odour, low-VOC water base that scores A+ for indoor air quality. 
 
Plus, our water based paint doesn’t discolour over time like solvent based paints can. So your spaces stay beautiful for longer.

Toy safe

Toy safe

This finish is independently tested and certified toy-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021). That means you can and a splash of colour to toys, cribs and other surfaces little ones come into contact with. Our paints also have hardly any odour and don’t need any solvents to clean up, so you can breathe easy during application and beyond. 


75 Years of Perfecting Paint

If you've ever wondered what it is that makes Farrow & Ball so special, you'll find the answers here.

From our high-quality ingredients to our artisanal methods, our 100% water based range of finishes and responsible practices, it's about so much more than just paint and paper.

Complementary White

Complementary white: All WhiteComplementary white: All White

All White

All White contains no other pigment except for white, creating the softest most sympathetic colour without the colder blue undertones of a brilliant white. Find out more about All White No.2005

Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.


Recommended Primer & Undercoat

Primers & UndercoatPrimers & Undercoat

White & Light Tones

Our White & Light Tones Primer & Undercoat creates a wonderful base for our softest shades. Covering imperfections on your surface and adding extra depth of colour, this primer is based on our simplest colour, All White.

Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.


Colour Schemes

#E4E2DC
#ECEBE9
#F6F6F2
#ECEBE9
accent Colour Wevet
No.273
#F6F6F2
trim Colour All White
No.2005
#E4E2DC
#C0BCB3
#87847F
#C0BCB3
accent Colour Purbeck Stone
No.275
#87847F
trim Colour Mole's Breath
No.276
#E4E2DC
#5C6576
#A75346
#5C6576
accent Colour Wine Dark
No.308
#A75346
trim Colour Bamboozle
No.304

Sample Our Favourites

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.

View All White Paint Colours

Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.

 

White Paint Colours

White Paint Schemes

Find inspiration for your project and view beautiful images of white paint schemes in real homes.

See our White Paint Schemes

Rated 5 out of 5 by from Interesting neutral I used Strong White Dead Flat for the new powder room renovation and it looks amazing with my Swedish wallpaper. It works well with stone and taupe schemes but also feels fresh and inviting when paired with All White. This is my first time using dead flat as I wanted to paint the walls and wood panels with the same product. It worked well and is very matt but without being chalky. I applied with brushes instead of rollers and achieved a nice smooth finish.
Date published: 2024-04-11
Rated 5 out of 5 by from A very versatile white, that isn't quite white I have done a bedroom and a hallway in Strong White. I've found this colour quite similar to white, but it has enough pigment that when put next to a truly white window frame it makes that frame look nice and clean. It isn't at all yellow-ish or beige, which I think is very good. The best descriptor might "chalk", perhaps. The quality of the paint, like other F&B paints, is very good. You can paint it on quite cleanly, and two or occasionally three coats gives a good, solid coverage.
Date published: 2024-04-11
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