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A fresh cream
This creamy tone is only deemed as ‘new’ because it feels much fresher than more traditional whites such as Lime White. It will warm up any room with its soft illumination, working particularly well in a country kitchen setting alongside our other Yellow Based Neutrals. New White can look milkier in colour if contrasted with White Tie or cleaner when paired with India Yellow.
Recommended Primer & Undercoat:White and Light Tones
We’re dedicated to perfecting the art of paint. At our home in Dorset, we combine the finest ingredients, 75 years of experience and technical precision to help you create beautiful spaces that stay beautiful. Even in our colour rich paints, less than 8% of the tin is the colour. The other 92% is what creates the quality, depth and extraordinary response to light that transforms your home.
Paint is like coffee. The colour is the froth on the top, but it’s the quality of the rest of the cup that makes it taste good. – Richard Ball, Farrow & Ball Co-founder
We use twelve exclusive pigments, all specifically selected for their colour intensity. We take colour seriously, so naturally, we only accept the very best. By using these same pigments to make every colour in our palette, all our shades combine effortlessly, making it easy for you to put together a cohesive colour scheme.
Deeper, richer colours
Deeper, richer colours
Packed with pigment for an extraordinary response to every kind of light.
We add generous helpings of rich pigment to create our signature look – deep colours with complex undertones. The same space that feels bright and airy in morning sun, can feel cosy and intimate by evening. Our teams design each shade under every kind of light, so it will be perfectly balanced in every setting.
Extraordinary response to light
Extraordinary response to light
We spend months carefully crafting and testing each of our paint colours to make sure they share our signature extraordinary response to light. This beautiful reaction to changing light, like bringing out different undertones or shifting intensity, is what makes our paint so special.
Interior and exterior finishes
Interior and exterior finishes
From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too).
We even have multi-surface finishes like Dead Flat® and Full Gloss, so you can tackle walls, woodwork and metal at the same time.
Our comprehensive range is comprised of paint finishes that not only look beautiful, but offer different practical benefits. Designed for a variety of different surfaces, each finish is compatible with our high-performance Primers & Undercoats to ensure exceptional coverage, adhesion and depth of colour.
Colour Story
Complementary White
White Tie
One of our Yellow Based Neutrals, White Tie brings a gentle warmth to any room and is deepened with a touch of black pigment. Find out more about
Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.
Our White & Light Tones Primer & Undercoat creates a wonderful base for our softest shades. Covering imperfections on your surface and adding extra depth of colour, this primer is based on our simplest colour, All White.
Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.
The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.
Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.
View All White Paint Colours
Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.
Rated 5 out of
5 by
Fran 21 from
Lovely colour for large hallwaySo pleased with the colour and finish of New White. It is warm, fresh and very elegant. Did all the walls in hallway, snug, stairs and landing and it looks great whatever the light.
You get what you pay for!
Date published: 2024-01-22
Rated 5 out of
5 by
SSAP from
Great colourLovely calming colour. Covers well. The delivery service was great too.
Date published: 2023-11-24
Rated 5 out of
5 by
Jim H from
Kitchen RenovationWe wanted to refresh our kitchen and had used F&B paint before to repaint our fitted kitchen. So when the time came to
Paint the walls there was no hesitation to buy the best paint we could afford - and we are not disappointed.
Date published: 2023-11-23
Rated 5 out of
5 by
SSAP from
Looks greatReally happy with the colour. The paint covers well.
Date published: 2023-11-19
Rated 5 out of
5 by
Sussex from
Warm, bright and wonderfulGorgeous warm shade bringing much needed light and brightness to a dark, dreary, North facing room with low ceilings. Perfect on ceilings and woodwork with Orange White on the walls. The space is transformed!
Date published: 2023-10-14
Rated 5 out of
5 by
Inky from
Fabulous quality paintFabulous quality paint. It is covering well, has plenty of pigment and opacity. It has a smooth texture too.
Date published: 2023-10-06
Rated 5 out of
5 by
Janiejey from
Lovely fresh, soft tones.A lovely warm, soft tone which covers well and mellows or brightens in different lights. I have used it in a number of rooms in different locations and never been disappointed. It works really well with Matchstick.
Date published: 2023-08-04
Rated 5 out of
5 by
Zoe Joy from
Transformed my New BuildReally nice colour and finish and so much better than the New Build white
Date published: 2023-07-28
Rated 5 out of
5 by
LJHB from
Repainting new windowsBought to repaint interior new windows in matching colour. Great quality paints and colours.
Date published: 2023-07-17
Rated 5 out of
5 by
stephh5 from
Ideal for exteriorI am so glad I decided to go with New White for the exterior of my house. I seriously tried over 15 different neutrals to see which would be best, and when they started painting, it looked kind of yellow and I panicked but I’m glad I stuck with it because it’s a rich, warm, creamy neutral that feels sophisticated and not boring. I love the combo with Blue Gray.
Date published: 2022-09-26
Rated 3 out of
5 by
Oregon Coaster from
Beware of green undertone!All cream paint colors contain some yellow. The question is whether the primary undertone is yellow-green versus yellow-orange or even yellow-orange-pink. New White definitely leans to the yellow-green side rather than yellow-orange, despite looking more yellow-orange in the online photos. Pairing it with a blue green as in the top photo with the bright blue window trim really brings out the green undertone. Won't work for my needs. Tallow is much better in my case.
Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odour, low-VOC finishes are easy to clean without harmful solvents. They are also certified child- and baby-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021).
Exclusions: Casein Distemper, Wood Primer & Undercoat and Metal Primer & Undercoat.
Quality Finishes
Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat - see above for the correct tone for this colour.
Safety Information
Always read and follow the information on the product label.
All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.
Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.
Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.
All other finishes: Contains isothiazolinones. May produce an allergic reaction.