Strong White


A grey based white

This cool white is both strong by name and strong by nature. One of our Contemporary Neutrals, the subtle urban feel of its light grey undertones add a contemporary twist to period homes, while staying in keeping with modern properties. Pair with Skimming Stone, Elephant’s Breath and All White in any combination for an effortlessly cohesive scheme. 

Recommended Primer & Undercoat: White & Light Tones

Complementary white: All White

Strong White is rated 4.6 out of 5 by 230.
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Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odour, low-VOC finishes are easy to clean without harmful solvents. They are also certified child- and baby-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021).

Exclusions: Casein Distemper, Wood Floor Primer & Undercoat, Wood Knot & Resin Blocking Primer & Undercoat, and Metal Primer & Undercoat.


Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Corrosive icon Harmful icon 

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

Rated 5 out of 5 by from Strong white Using for porch and hallway it’s brilliant. So fresh but not so stark as a plain white .. going to go for purbeck stone for the skirtings . Goes on lovely ! Great paint thanks
Date published: 2022-01-09
Rated 5 out of 5 by from Perfect Looks lovely on my skirtings and doors with skimming stone on the walls. Went on really easily , one tin did 2 rooms. Really pleased with the results
Date published: 2021-12-05
Rated 5 out of 5 by from My favourite F&B colour I have used this throughout my hallway and kitchen, and it looks fab, particularly against my mahogany brown floorboards. Everybody who comes into my flat says, Oh, it’s so light and spacious. It would perhaps be a little cool for a living area like a bedroom, but I don’t hesitate to recommend it for common areas. Other shades that work well with it are Elephant’s Breath, Skimming Stone and Wevet.
Date published: 2021-09-20
Rated 5 out of 5 by from Lovely colour We used the the colour consultation to find the right shade for our stairs after wanting Hague blue for the downstairs hall. It’s a lovely shade of white and the slight grey tone compliments The Hague blue beautifully
Date published: 2021-07-02
Rated 5 out of 5 by from Love this paint Blooming love this paint. I love the colours and the coverage and my hubby loves it because it goes on really good and cit’s Vera well
Date published: 2021-04-19
Rated 5 out of 5 by from Excellent product Very easy for a DIY'er to use. Superb finish. Well worth the price
Date published: 2021-03-25
Rated 5 out of 5 by from Great paint Had been looking for a subtle grey to match my decor that had a stone tone and this fitted the brief perfectly. Excellent coverage and finish.
Date published: 2021-03-22
Rated 5 out of 5 by from First time using modern Emulsion I always use Farrow and Ball Paint and always so pleased with the coverage and finish. Strong White was the first time using Modern Emulsion as was painting the stairs and landing as more traffic than other rooms. Coverage was as I would expect and the finish after a couple of coats gives the richness of colour with a beautiful finish. F&B never disappoints! 5 Stars !
Date published: 2021-03-20
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