A light and contemporary taupe
A Warm Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes.
Recommended Primer & Undercoat: Mid Tones
Complementary white: Dimity
Rated 5 out of 5 by Paula M from The colour that dictates the room! This neutral warm colour just makes you want to stay in the room! Used it for a guest room full of light with crisp white ceiling and wood and OMG the softness, the warmth and peace it brings its delightful! Actually the room got decorated around the Joa’s white- that is how much I like this colour!
Date published: 2022-06-11
Rated 5 out of 5 by Oregon Coaster from Wow! A lovely warm complex creamy off-white I resisted Joa's White for a long time because I didn't think it had enough 'color' to satisfy me and was scared away by the 'taupe' description. But after sampling numerous other F&B colors trying to find a match for some silvery gray kitchen cabinets with definite red undertones, I finally sampled Joa's White and WOW! What a lovely complex neutral. It looks like an off-white but has more color to it. In different lights it can show a slight hint of pink or orange or yellow, but never green, which is my least favorite undertone. It looks creamy but is not as yellow or orange as a true cream. It complements my cabinets beautifully and yet is still light enough. It's Light Reflectance Value is around 62 which is the magic number to reflect enough light to look light without washing out in strong sunlight. I am planning to use Dimity as my trim and ceiling color as I think Pointing makes Joa's White appear darker and a little more dingey than I prefer. You really cannot appreciate a color just by looking at the color card or a fan deck. You need to sample it on a big piece of poster board you can move around the room to truly get an accurate picture of any paint color.
Date published: 2022-03-04