Joa's White

No.226

A light and contemporary taupe

A warm Red Based Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes. 

Recommended Primer & Undercoat: Mid Tones

Complementary white: Dimity

Joa's White is rated 4.7 out of 5 by 61.
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Select a surface and then a finish to add this product to your basket, or scroll down to order a sample pot.

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  • Interior walls and ceilings
  • Interior wood and metal
  • Interior concrete or wooden floors
  • Exterior walls
  • Exterior wood and metal
  • Specialist decoration of an older property
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* Samples available in Estate Emulsion only. Colours on screen may vary from actual paint.

 
Colour expertise

A curated palette for your home

 
THE FINEST INGREDIENTS

For a deeper, richer colour

 
SKILLED CRAFTMANSHIP

Created with care in Dorset, England

 
Free Delivery On Sample Pots

Choose from our entire range of colours

Inspiration
Preference Red and Joa‘s White
Preference Red and Joa‘s White
Tumbled travertine with Joa's White.
Tumbled travertine with Joa's White.
Living room - Brinjal
Living room - Brinjal
Stone Blue in the hallway
Stone Blue in the hallway
Joa’s White and Stone Blue
Joa’s White and Stone Blue
Living room in Joa‘s white and preference red
Living room in Joa‘s white and preference red
Freestanding Kitchen Island
Freestanding Kitchen Island
Freestanding Kitchen Island
Freestanding Kitchen Island
Hutlet office
Hutlet office
Bedroom with vaulted ceiling
Bedroom with vaulted ceiling
Quirky Downstairs Cloakroom
Quirky Downstairs Cloakroom
Kitchen
Kitchen
Joa's white Dining Room
Joa's white Dining Room
Luxury Master En-Suite
Luxury Master En-Suite
Lounge
Lounge
Hallway
Hallway
Dining room!
Dining room!
Country Living Room
Country Living Room
Country Living room
Country Living room
New Bathroom
New Bathroom
Product Information 
ECO-FRIENDLY AND CHILD-SAFE

Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


QUALITY FINISHES

Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


SAFETY INFORMATION

All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Customer Reviews 
Rated 5 out of 5 by from Difficult north facing living room I bought Joa's White modern emulsion for a difficult north facing living room which opens onto stairs and is a high traffic area. The window is not particularly large and any paint samples I tried appeared to have the pigments 'sucked out' in the cool light. Shaded white was recommended but looked ghastly, so I figured a warm base was needed. In brighter light, the warm base of this paint is detectable, but when it's not so bright it can appear more of a sandy beige/taupe with a slight green hue at times which is not at all like most of the pictures I've seen of Joa's White. However, I love it! It's deep enough to have character but is not too dark. It looks warm, sophisticated and interesting in a very tricky to get right area and looks good with mid toned wood flooring. The modern emulsion does have a slight sheen, so not the beautiful chalky finish of the estate. It does look far more robust though and the pigmentation is still very good.
Date published: 2019-09-28
Rated 5 out of 5 by from Amazing finish I recently purchased Farrow and Ball Joa's White estate emulsion, I am very happy with the end result. A warm neutral colour that I have used together with Farrow and Ball Stone Blue. Farrow and Ball paint has the most exquisite finish, it is the best paint I have ever used in my many years of interior design. Try this paint once and you will never use another brand of paint again.
Date published: 2019-07-31
Rated 5 out of 5 by from A cool cream I bought this to update a small bathroom which was previously a warm creamy colour. At first I painted it London Stone but this was much too dark for this north facing room. So switched to Joa's White which complements London Stone. Joa's Whie is a cool cream both in temperature band modernity. Love the result.
Date published: 2019-07-14
Rated 5 out of 5 by from Simply bringing the outside in.. I took a while to find a paint which reflected the rock face outside my bedroom window and Estate Joa’s white fits this beautifully. The room changes tone throughout the day, we have large glass doors one end, three velux, two side windows and the dance of light creates the walls to look a completely different colour from each other depending on the light. I have chosen to use it throughout the house as my basic colour with the odd other colour thrown in.
Date published: 2019-04-29
Rated 5 out of 5 by from Beautiful colour We love Joah’s White coupled with London Stone and Wimborne White ..... such soothing calming colours that work so well together in any room. Used Joah’s white on the walls and ceiling of a room in our previous house so knew it would work in our new home. Highly recommend!
Date published: 2019-03-29
Rated 5 out of 5 by from The best soft off white ever We bought Joas White for the kitchen as I wanted a soft mushroom white to coordinate with my blinds. It was a very easy colour to live with, warm and pretty.
Date published: 2019-03-15
Rated 5 out of 5 by from Lovely colour and texture It’s always a gamble when choosing a paint colour but the chart was pretty much spot on and the end result better than anticipated. Two coats of the water based eggshell was necessary, as directed, on top of another manufacturer’s undercoat. Well pleased. Brushed on and finished off by using a small foam roller to get an even finish.
Date published: 2019-02-15
Rated 5 out of 5 by from Excellent warm neutral. Thoroughly recommendable! Excellent warm neutral. Used with All White on woodwork. Lovely result!
Date published: 2018-12-29
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