Joa's White


A light and contemporary taupe

A warm Red Based Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes. 

Recommended Primer & Undercoat: Mid Tones

Complementary white: Dimity

Joa's White is rated 4.7 out of 5 by 108.
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* Samples available in Estate Emulsion only. Colours on screen may vary from actual paint.


Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Corrosive icon Harmful icon 

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

Rated 5 out of 5 by from Joa's White a great color-highly recommend! We tried several F&B light tan colors and settled on Joa's White Estate Emulsion which is a light taupe color and a great neutral. We love it. It is in a Northwest facing bedroom and can be very dark even during the day, but this color helped with keeping it light in tone. (Formerly painted in Benjamin Moore Manchester Tan which cast a dark look to the room.) Trim is painted in Benjamin Moore Cloud White. The flat finish in Estate Emulsion scuffs easily so in high traffic areas go with Modern Emulsion or Eggshell.
Date published: 2021-01-04
Rated 5 out of 5 by from Beautiful transformation We had just moved house and the dining room was a very dark red and rather gloomy given its north facing aspect . I chose Joa's white and Raddichio both very contemporary colours . The Joa,s is really classy and compliments bronze /brass tones - the colour is so interesting and the room has been transformed. Really love the Raddichio too not a loud red but very modern and dynamic
Date published: 2020-12-31
Rated 5 out of 5 by from Beautiful colour, great paint to work with. Bought this colour after trying 6 different shades and thought it would be right for our living room which was due for some serious renovation. As a neutral colour we thought it would go well with our furniture but it was so much better than that. Once fully dry it picks up the light in the room and subtly changes, in morning light it’s cool but in the afternoon sunlight it almost glows and has a Tuscan feel to it. Artificial light does the same sort of thing. So pleased we carried on with the colour into another small adjoining room. We used Joa’s white on all the wood work and the matt finish blended in well.
Date published: 2020-12-19
Rated 5 out of 5 by from Quality speak for it self I have never used Farrow & Ball before but I recent had moved house and had to retouch the walls and I had to buy F&B and I regret that I never used before. It is more expense than others but what you get is way more in quality and durability, enviroment friendly. beautiful colours and eficient delivery.
Date published: 2020-12-07
Rated 5 out of 5 by from F&B paint - the brother revelation! My brother decorated our living room this month and wondered why I had bought F&B as it was “expensive”. He changed his mind when he experienced the quality.
Date published: 2020-11-23
Rated 5 out of 5 by from Lovely paint great colour We brought this paint to use on an old dresser and it looks great. This is a lovely colour and the quality of the paint makes it very easy to use.
Date published: 2020-10-31
Rated 5 out of 5 by from Very happy Very very happy with joe’s white modern emulsion, the colour is exactly as expected and has added depth to the walls I have painted that other paint products don’t. Farrow and ball has become a firm favourite, three rooms done, only problem is which Colour to choose next
Date published: 2020-10-24
Rated 5 out of 5 by from Brilliant Probably the best paint we have ever bought. Covered like a dream. Definitely get what you pay for!!
Date published: 2020-10-18
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