No. 42

Picture Gallery Red

Dead Flat

Picture Gallery Red is rated 5.0 out of 5 by 3.
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75 Years of Perfecting Paint
  • Handcrafted in Dorset
  • Free delivery on orders over £100

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Dead Flat

This timeless red is based on the rich tone of the magnificent gallery at Attingham Park.  

Dead Flat® is our multi-surface, ultra-matt finish with added toughness. Suitable for walls, it’s ideal for colour drenching. The flat matt look creates richer colour from every angle, while the washable, scuff-resistant finish is more than a match for mess — perfect for hallways, playrooms and other high-traffic areas.

@logankilleninteriors

Complementary white: Dimity

Key features

Our most matt finish

Our most matt finish

Our most matt finish yet, Dead Flat® is ultra-matt from every angle.

With just a 2% sheen level, less light bounces off the surface of the paint, so you can fully enjoy the true depth of colour. Our signature rich colours seem even richer, especially our darker shades. So, you can enjoy the ultimate Farrow & Ball aesthetic. Plus, for the first time, you can achieve an ultra-matt look for your woodwork too.

Our deeper, richer colours are available in a range of finishes with different sheen levels. Sheen always affects how colour appears: the same shade in gloss can look very different in matt. That’s why we specifically adjust the formula for every finish to make sure the balance is exactly right and you get the colour you were expecting. Our colours and finishes are formulated together, so you simply can’t have one without the other.

Multi-surface

Multi-surface

Take Dead Flat® across walls, woodwork and metal, for an effortless, full-room transformation with just one finish. Now you can spend less time fiddling with different finishes and more time admiring the finished result.

For walls, interior wood and metal

For walls, interior wood and metal

Suitable for use on walls, interior wood and metal. 

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too). Browse our full selection of finishes to find the perfect paint for your project.

Scrubbable

Scrubbable

Dead Flat® creates beautiful spaces that stay beautiful.

It’s scuff-resistant and scrubbable, meaning you can easily wipe off marks without any paint transferring to your cloth. Dead Flat® is ideal for hallways, playrooms and other busy areas, so you can enjoy deep, durable colour throughout your home.

100% water based

100% water based

We’re proud to have been the first in the industry to transition to a completely water based range back in 2010. As a result, all of our finishes, including our tough trim and floor paints, are made with a low-odour, low-VOC water base that scores A+ for indoor air quality. 
 
Plus, our water based paint doesn’t discolour over time like solvent based paints can. So your spaces stay beautiful for longer. 

Toy safe

Toy safe

This finish is independently tested and certified toy-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021). That means you can and a splash of colour to toys, cribs and other surfaces little ones come into contact with. Our paints also have hardly any odour and don’t need any solvents to clean up, so you can breathe easy during application and beyond. 


Discover All-new Dead Flat®

Discover new Dead Flat®: multi-surface, impressively durable and our most matt finish yet.
Quite simply, this is paint perfected.

Take Dead Flat® across walls, woodwork and metal, for an effortless, full-room transformation with just one finish. The ultra-matt look makes our rich colours even richer, while the scrubbable, scuff-resistant finish is more than a match for mess.

Complementary White

Dimity

This pale and subdued taupe is brimming with warmth and an unmatchable depth
Find out more about Dimity No.2008

Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.


Recommended Primer & Undercoat

Primers & UndercoatPrimers & Undercoat

Red & Warm Tones

Our Red & Warm Tones Primer & Undercoat is the perfect first step towards truly cosy colour schemes. Based on the shade Porphyry Pink, it makes topcoats look even richer, so you can enjoy the fullest expression of your chosen hue.

Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.


Colour Schemes

#9B594F
#524847
#CDB19D
#524847
accent Colour Mahogany
No.36
#CDB19D
trim Colour Templeton Pink
No.303
#9B594F
#C1B2A2
#D9CFC2
#C1B2A2
accent Colour Jitney
No.293
#D9CFC2
trim Colour Stirabout
No.300
#9B594F
#EAE1D3
#DBCFBB
#EAE1D3
accent Colour Dimity
No.2008
#DBCFBB
trim Colour Joa's White
No.226

Sample Our Favourite Reds

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular red shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful Picture Gallery Red, Rectory Red and Preference Red.



Colour Consultancy

Our expert Colour Consultants are ready and waiting to help bring your style to life. If you’d like personalised advice on how to use our paint and papers in your home, book an in-home or virtual appointment today.


View All Red Paint Colours

Ranging from understated near-grey to deep plum, our purple palette offers an array of styles and moods.

Red Paint Colours

Discover Red Paint Schemes

Find inspiration for your project and view beautiful images of red paint schemes in real homes.

Red Paint Schemes


Rated 5 out of 5 by from PGR Wonderfully strong colour aided and abetted by the quality of the paint
Date published: 2023-11-20
Rated 5 out of 5 by from The perfect pop of warmth During our recent kitchen/diner renovation I wanted a pop of colour to lift the scheme and became increasingly drawn to picture gallery red due to its earthy hue. It works beautifully with drop cloth walls and appears in our north facing room as a rich, rusty tone that adds a layer of warmth. The finish of the estate eggshell and depth of colour is exceptional.
Date published: 2022-09-26

Product information

Water Based and Toy Safe

Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odour, low-VOC finishes are easy to clean without harmful solvents. They are also certified child- and baby-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021).

Exclusions: Casein Distemper, Wood Primer & Undercoat and Metal Primer & Undercoat. 

Quality Finishes

Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat - see above for the correct tone for this colour.

Safety Information

Always read and follow the information on the product label.

All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation. 

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

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