Preference Red

No.297

A deep, rich red


The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!

Recommended Primer & Undercoat: Red & Warm Tones

Complementary white: Bone

Preference Red is rated 4.6 out of 5 by 5.
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* Samples available in Estate Emulsion only. Colours on screen may vary from actual paint.

 
Colour expertise

A curated palette for your home

 
THE FINEST INGREDIENTS

For a deeper, richer colour

 
SKILLED CRAFTMANSHIP

Created with care in Dorset, England

 
Free Delivery On Sample Pots

Choose from our entire range of colours

Inspiration
Preference Red
Preference Red
Farrow and Ball
Farrow and Ball
Preference Red and Joa‘s White
Preference Red and Joa‘s White
Lounge area
Lounge area
Living room in Joa‘s white and preference red
Living room in Joa‘s white and preference red
ECO-FRIENDLY AND CHILD-SAFE

Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


QUALITY FINISHES

Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


SAFETY INFORMATION

All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Rated 5 out of 5 by from Red that doesn’t beat you over the head Preference Red from F&B is deep, romantic and a very pleasing red. I will certainly reference for future color palettes. Matt Reasor Wallgarden Studio
Date published: 2019-05-30
Rated 5 out of 5 by from Beautiful colour Gorgeous shade, went so well with the colours I was going for especially the curtains Very pleased
Date published: 2019-01-26
Rated 5 out of 5 by from Perfect deep rich red This paint was purchased for my sons room to paint a feature wall ( gryffindore red from Harry Potter ) it is the perfect colour and looks just as I hoped it would . The colour is warm and goes well against a cool neutral Only negative was it did need 4 coats and the smell of paint lasted well over a week compared to others I've used But I would recommend and use again
Date published: 2018-12-05
Rated 4 out of 5 by from This product did not seem like Estate Emulsion? Sadly the Preference Red paint seemed thicker and a totally different texture to the other Estate Emulsion . We painted. 3 walls and ceiling with Peignor Estate Emulsion and the feature wall Preference Red. The Prefence Red wall has a high sheen?. The other walls are Matt! Both tins stated they were Estate Emulsion. Disappointed.
Date published: 2018-11-07
Rated 4 out of 5 by from Lovely colour It’s as it says on the tin. Very nice colour - very pleased.
Date published: 2018-11-03
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