Preference Red


A deep, rich red

The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!

Recommended Primer & Undercoat: Red & Warm Tones

Complementary white: Bone

Preference Red is rated 4.8 out of 5 by 12.
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* Samples available in Estate Emulsion only. Colours on screen may vary from actual paint.

Preference Red
Preference Red
Preference Red
Preference Red
Farrow and Ball
Farrow and Ball
Preference Red and Joa‘s White
Preference Red and Joa‘s White
Lounge area
Lounge area
Living room in Joa‘s white and preference red
Living room in Joa‘s white and preference red

Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Corrosive icon Harmful icon 

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

Rated 5 out of 5 by from Perfect for painting my Darling ducklings I used this fab paint to paint my darling ducklings, and the results are fab!!!
Date published: 2020-07-15
Rated 5 out of 5 by from Feature wall I love this paint! It’s exactly the colour I was hoping and was a dream to put on. it’s made the feature wall as striking as I’d hoped it would.
Date published: 2020-06-26
Rated 5 out of 5 by from Just really beautiful paint Beautiful colour and covers superbly well worth every penny
Date published: 2020-06-12
Rated 5 out of 5 by from what an incredible colour experience! I was indecisive between preference red and brimjal and am so happy with the prefernce red choice - such an amazing depth of color and just dark enough - already got a lot of compliments for the wall from friends and family. Though a bit worried after the first layer of paint being uneven, the second layer just ended up being perfect - covering different undergrounds and colours used before. little dripping and splashing while painting - great clear lines with masking tape. Just watching the wall now fills me with joy
Date published: 2020-06-05
Rated 5 out of 5 by from Beautifully warming colour Having a north facing living room which does not get much natural light, I have struggled to get the right colour to warm up the room. However, although this is a dark colour in a dull room, amazingly it has brought a whole new vibe and now feels and looks more inviting. It now feels warm and not cold like it used to. I recommend giving it a go if you have a cold north facing room! Wonderful paint.
Date published: 2020-05-01
Rated 5 out of 5 by from Lovely rich colour I was looking for a colour to compliment a large Arts & Crafts style fireplace and decided on Preference Red emulsion for the walls. This is the perfect colour for achieving the warm and cosy look to my living room that I was looking for. Oxford Stone eggshell was used for the woodwork which worked very well with the Preference Red.
Date published: 2020-02-03
Rated 5 out of 5 by from Beautiful!! The toilet was so boring when we moved in, White/Grey
Date published: 2019-12-26
Rated 5 out of 5 by from Red that doesn’t beat you over the head Preference Red from F&B is deep, romantic and a very pleasing red. I will certainly reference for future color palettes. Matt Reasor Wallgarden Studio
Date published: 2019-05-30
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