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No. 2010

James White

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Hand Picked

When we receive your order, your paint is picked by our dedicated warehouse team.

Safe and Sound

Every tin is carefully packed to keep it safe on its journey from us to you.

Out for Delivery

We work closely with our courier to make sure your order arrives on time, in perfect condition.

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Colour Consultancy

Whether you're feeling overwhelmed by endless possibilities or looking for the confidence to try something new, our expert Colour Consultants are here to help either online or in your home​.

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Our Showrooms

Visit one of our showrooms for help on colour schemes & finishes. Our in-store colour experts can help you find the perfect palette to match your vision.

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Our live chat team are available from 9am – 7.30pm, Monday to Friday (excluding bank holidays). Click on our live chat button on the right hand side to reach one of our colour experts.


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An off white with a slight green hue

This off white was first created for the pretty garden room of a discerning Dr James with a fresh underlying green tone. The slightest hint of green creates a calm, soothing and airy feel which is particularly useful for darker interiors. When used with no contrasts, James White transforms the space into the most light and tranquil of rooms, so it is often favoured in the bedrooms of the super stressed. It will look greener when used in contrast with All White and in north facing rooms.

Complementary white: All White

Key features

The finest ingredients

The finest ingredients

We’re dedicated to perfecting the art of paint. At our home in Dorset, we combine the finest ingredients, 75 years of experience and technical precision to help you create beautiful spaces that stay beautiful. Even in our colour rich paints, less than 8% of the tin is the colour. The other 92% is what creates the quality, depth and extraordinary response to light that transforms your home. 
 
Paint is like coffee. The colour is the froth on the top, but it’s the quality of the rest of the cup that makes it taste good. 
– Richard Ball, Farrow & Ball Co-founder 

We use twelve exclusive pigments, all specifically selected for their colour intensity. We take colour seriously, so naturally, we only accept the very best. By using these same pigments to make every colour in our palette, all our shades combine effortlessly, making it easy for you to put together a cohesive colour scheme. 

Deeper, richer colours

Deeper, richer colours

Packed with pigment for an extraordinary response to every kind of light.

We add generous helpings of rich pigment to create our signature look – deep colours with complex undertones. The same space that feels bright and airy in morning sun, can feel cosy and intimate by evening. Our teams design each shade under every kind of light, so it will be perfectly balanced in every setting.

Extraordinary response to light

Extraordinary response to light

We spend months carefully crafting and testing each of our paint colours to make sure they share our signature extraordinary response to light. This beautiful reaction to changing light, like bringing out different undertones or shifting intensity, is what makes our paint so special.

Interior and exterior finishes

Interior and exterior finishes

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too).

We even have multi-surface finishes like Dead Flat and Full Gloss, so you can tackle walls, woodwork and metal at the same time. 

Our comprehensive range is comprised of paint finishes that not only look beautiful, but offer different practical benefits. Designed for a variety of different surfaces, each finish is compatible with our high-performance Primers & Undercoats to ensure exceptional coverage, adhesion and depth of colour. 


Colour Story

Complementary White

Complementary white: All WhiteComplementary white: All White

All White

All White contains no other pigment except for white, creating the softest most sympathetic colour without the colder blue undertones of a brilliant white. Find out more about All White No.2005

We pair each of our colours with a complementary white, hand-picked from our palette based on undertones, so they work wonderfully together and create an effortless, considered feel.


Find your perfect finish:

Available in new
Dead Flat

 

Walls, woodwork
& metal

Kitchen walls & ceilings

Bathroom walls
& ceilings

Ceilings

Interior
woodwork

Interior
flooring

Front doors
& woodwork

Exterior
metals

Exterior walls

Traditional plasterwork

Intricate mouldings


Recommended Primer & Undercoat

Primers & UndercoatPrimers & Undercoat

White & Light Tones

Our White & Light Tones Primer & Undercoat creates a wonderful base for our softest shades. Covering imperfections on your surface and adding extra depth of colour, this primer is based on our simplest colour, All White.

Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.


Why Choose Farrow & Ball?

Extraordinary response to light

We spend months carefully crafting and testing each of our paint colours to make sure they share our signature extraordinary response to light. This beautiful reaction to changing light, like bringing out different undertones or shifting intensity, is what makes our paint so special.

Matt 

Modern Emulsion is a beautiful, durable matt finish with 7% sheen.

Tough and Easy-to-Clean

Our super-tough superstar for washable walls, Modern Emulsion has a high-performance formula that makes it easy to wipe away spills and marks – not paint. We use high-quality minerals and strong binders to make sure it’s also resistant to knocks and scrapes. 

Resistant to Mould

Our expert chemists add a preservative to Modern Emulsion that protects it from mould, keeping moisture-prone kitchens and bathrooms looking fresh. So, although it makes a wonderful addition to every room of your home, it’s the best finish option for these steamy spaces in particular.

Scuff and Stain Resistant

We use high-quality minerals and strong binders to make sure Modern Emulsion is stain resistant and scuff-proof. 

The finest ingredients 

Even in our colour rich paints, less than 8% of the tin is the colour. The other 92% is what creates the quality, depth and extraordinary response to light that transforms your home.

Deeper, richer colours

We add generous helpings of rich pigment to create our signature look – deep colours with complex undertones. The same space that feels bright and airy in morning sun, can feel cosy and intimate by evening. 

Made by Us in Dorset, England

Every single tin of Farrow & Ball paint is handcrafted by our team in Dorset, England. As it has been since we started back in 1946. Each tin of Farrow & Ball is 75 years in the making, with a story and personal touch you simply won’t find anywhere else.

Responsibly sourced

We have long-standing relationships with suppliers who share our ethos, and we work with them to ensure that every single one of our ingredients, including our range of pigments, is responsibly sourced and not created or sourced as a result of exploitation.


Paint that can't be matched


Asking ‘can you match Farrow & Ball colours?’ misses everything else that goes into the tin to make our industry defining finishes. We pack our paint with quality minerals, coverage-enhancing pigments and resin (using a much higher proportion than many other brands), ensuring an exceptional base to add colour to.


100% water based
Our completely water based paint range doesn’t discolour over time like solvent based paints can. So your spaces stay beautiful for longer.


Toy safe
Independently tested and certified toy-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021).


Low VOC
All of our finishes, including our tough trim and floor paints, are made with a low-odour, low-VOC water base that scores A+ for indoor air quality. 

Colour Schemes

#E9E7D8
#B7BAA4
#9C9F89
#B7BAA4
accent Colour Vert de Terre
No.234
#9C9F89
trim Colour Lichen
No.19
#E9E7D8
#8C8C7A
#B0AF9B
#8C8C7A
accent Colour Treron
No.292
#B0AF9B
trim Colour French Gray
No.18
#E9E7D8
#E3DCC7
#DBD4BF
#E3DCC7
accent Colour Lime White
No.1
#DBD4BF
trim Colour Off-White
No.3

Sample Our Favourite Whites

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.

View All White Paint Colours

Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.

 

White Paint Schemes

Find inspiration for your project and view beautiful images of white paint schemes in real homes.

Product information

Water Based and Toy Safe

Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odor, low-VOC finishes are easy to clean without harmful solvents. They also meet child- and baby-safe requirements in accordance with The Canada Cribs, Cradles and Bassinets Regulations, Canada Toy Regulations (SOR/2011-17) – Section 23 and ASTM F963 – 17 - Standard Consumer Safety Specification for Toy Safety.

Quality Finishes

Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat - see above for the correct tone for this colour.

Safety Information

Always read and follow the information on the product label.

All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages .

WARNING: This product can expose you to chemicals including acetaldehyde, which is known to the State of California to cause cancer. For more information, go to www.P65Warnings.ca.gov.