New White


A fresh cream

This creamy tone is only deemed as ‘new’ because it feels much fresher than more traditional whites such as Lime White. It will warm up any room with its soft illumination, working particularly well in a country kitchen setting alongside our other Yellow Based Neutrals. New White can look milkier in colour if contrasted with White Tie or cleaner when paired with India Yellow. 

Recommended Primer & Undercoat: White & Light Tones

Complementary white: White Tie

New White is rated 4.8 out of 5 by 98.
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Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odor, low-VOC finishes are easy to clean without harmful solvents. They also meet child- and baby-safe requirements in accordance with The Canada Cribs, Cradles and Bassinets Regulations, Canada Toy Regulations (SOR/2011-17) – Section 23 and ASTM F963 – 17 - Standard Consumer Safety Specification for Toy Safety.


Our paint colours are available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

WARNING: This product can expose you to chemicals including acetaldehyde, which is known to the State of California to cause cancer. For more information, go to

Rated 5 out of 5 by from Perfect Antique White We have a 500 year old farmhouse and painted the woodwork on the stairs previously in an ‘in your face white’. It never looked quite right. So decided to risk it and try New White from Messrs Farrow and Ball. opening the tin my heart sank when I saw it was very ‘cream’. However, Sir Dave ( husband and decorator) persevered and said F and B rarely get it wrong! I left him to it. He was right! The colour is absolutely perfect. It is a very soft white which is very forgiving. There is a definite creamy tone to it but without having a yellow tinge. It’s warm, gentle and couldn’t have worked better in such an old house. Sir Dave said it was a joy to paint with too. The quality of the paint is superb. We used the full gloss but it has a lovely soft sheen rather than a mirror shine. Just perfect!
Date published: 2021-07-27
Rated 5 out of 5 by from Fabulous paint I bought way too many sample pots haha, and had way too much time to pick (I couldn't get the decorator in due to the pandemic, obviously) so a lot of time went into this decision, but it was definitely the right one. Beautiful paint and gorgeous colour.
Date published: 2021-06-15
Rated 5 out of 5 by from Lovely colour I ordered a sample pot, and am very pleased with the colour, it is a warm white, slightly creamy. The paint is of course the usual high standard of all Farrow and Ball paints.
Date published: 2021-03-17
Rated 5 out of 5 by from Love New White! I have always loved New White - we used it in the lounge in our last house and have just painted the hall walls with it in our new house. It is very warm and bright and changes colour according to the light
Date published: 2021-02-27
Rated 5 out of 5 by from New White Have used new white on the ceilings in bedrooms of our farmhouse. Really like the beautiful soft tone for a ceiling. Used with Matchstick on the walls and panelling in Mouses Back in one room.
Date published: 2021-02-06
Rated 5 out of 5 by from Very good quality. I have always been very pleased with the quality of the paint . Would not buy anything else.
Date published: 2020-12-04
Rated 5 out of 5 by from Quality paint - worth the cost. Excellent paint - bought to paint kitchen table legs and chairs. Looks amazing!
Date published: 2020-11-20
Rated 5 out of 5 by from wonderful service the whole process from order to receipt of paint was excellent The delivery was very quick and the paint quality was excellent
Date published: 2020-11-19
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