From Oscar Wilde to the colours of Brazil, Max Hurd was full of ideas for making his first home, a Victorian London terrace, feel uniquely him. Given the creative consultant’s penchant for flair and the talents of interior decorator and frame maker Benedict Foley of A.Prin (a long-time friend of Max’s who he called on for advice) it’s no surprise the finished look is bold, bright and brilliant. Also helped, of course, by our very own richly pigmented paints. The pair’s passion for colour lead them to our doorstep and, with the encouragement of our brand ambassador and colour connoisseur Patrick O’Donnell, Max and Benedict took a deep dive into the Archive to find the array of colours that now adorn the space.
We caught up with Max and Benedict to hear all about their journey transforming the space from simply a house to Max’s home. And what a truly special home it is.
Can you describe your style in five words?
Max: Eclectic, humorous, unabashed, considered, evolving.
Benedict: Source based, depth, sustainable, humorous and joyful!
Max, what vision did you have for your home?
Max: The comment I get the most is that the house feels like a mini country house, in Queens Park, which is exactly the vibe we wanted to achieve. I knew from the get-go I wanted something unique that combined all my interests in one colourful narrative. The space needed to reflect who I am right now, but also pay tribute to the elements that came before.
I went to boarding school, and then university, and then renting. None of those spaces ever really felt like places I could fully make my mark on. So, when it came to decorating this space, the first space that’s fully mine, I had years of pent-up ideas ready! I was very aware I was vastly under qualified, so I drafted in Benedict, whom I had been friends with for years, to help.
You’ve chosen some incredible colours. How did you pick and did it feel like a leap of faith?
Max: The only room we agonised over was the pink for the drawing room. The painters had already started before we finally realised it just had to be Bisque, which we’d initially discarded on account of being ‘too orangey’. I think the lesson there is to allow the space to talk back, none of the other pinks were working, and I am so glad we listened when the room cried out for Bisque!
Benedict: We had fairly clear ideas from the start, so not really, Bisque was perhaps the biggest leap but I knew it was the energy we needed. I'm thrilled with the way everything has turned out, especially as we used many archive colours that get fewer outings!
How do you feel when you’re in the house? Did you achieve what you hoped?
Max: Now, I’m never happier than when I’m at home, which is a huge surprise to me and those close to me — I’ve always been someone who loves going out, constantly flitting around London like some sort of manic butterfly (or moth!). I think because this house is so reflective of me, coming home feels like returning to a part of myself. For all its vibrant colour, it’s actually a very calm space, as the colours flow from one room to the next — something Benedict was instrumental in ensuring. The truth is I never really want to leave the house, and I don’t think you can ask more of a space than that.
What’s your favourite room in the house and why?
Max: Honestly all of them. Every single room in the house fills me with huge amounts of joy, so I really couldn’t pick one.
Benedict: It very much depends on the time of day but probably the attic. I'd say the room was almost overwhelmed with the practical necessity of fitting into the roof space, and now it's a sort of fantasy moment filled with movement and surprise.