No. 226

Joa's White


Joa's White is rated 4.3 out of 5 by 12.
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75 Years of Perfecting Paint
  • Handcrafted in Dorset
  • Free delivery on orders over £100

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A warm neutral named after our original Colour Consultant, who still develops many Farrow & Ball colours.  

For a breathable finish, this historical, designer favourite is suitable for solid lime render exterior walls and interior walls and ceilings. Bonding to the building itself, it protects your home from the elements. Professional application recommended.

Complementary white: Dimity

Key features

Very matt

Very matt

A historical specialist finish for exterior walls, and interior walls and ceilings with a very flat matt 2% sheen. 

Our deeper, richer colours are available in a range of finishes with different sheen levels. Sheen always affects how colour appears: the same shade in gloss can look very different in matt. That’s why we specifically adjust the formula for every finish to make sure the balance is exactly right and you get the colour you were expecting. Our colours and finishes are formulated together, so you simply can’t have one without the other. 

For interior lime plaster and exterior lime render

For interior lime plaster and exterior lime render

Suitable for solid lime render exterior walls and interior lime plaster walls and ceilings. Professional application is recommended.  

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too). Browse our full selection of finishes to find the perfect paint for your project. 

Highly breathable

Highly breathable

Limewash is designed to bond to the building itself, protecting your walls from the elements and allowing exceptional breathability.

Unique textured look

Unique textured look

This designer favourite is known for its beautiful, textured aesthetic, which creates an utterly unique look depending on how its applied. 

100% water based

100% water based

We’re proud to have been the first in the industry to transition to a completely water based range back in 2010. As a result, all of our finishes, including our tough trim and floor paints, are made with a low-odour, low-VOC water base that scores A+ for indoor air quality. 
Plus, our water based paint doesn’t discolour over time like solvent based paints can. So your spaces stay beautiful for longer.

Toy safe

Toy safe

This finish is independently tested and certified toy-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021). That means you can and a splash of colour to toys, cribs and other surfaces little ones come into contact with. Our paints also have hardly any odour and don’t need any solvents to clean up, so you can breathe easy during application and beyond. 

75 Years of Perfecting Paint

If you've ever wondered what it is that makes Farrow & Ball so special, you'll find the answers here.

From our high-quality ingredients to our artisanal methods, our 100% water based range of finishes and responsible practices, it's about so much more than just paint and paper.

Complementary White


This pale and subdued taupe is brimming with warmth and an unmatchable depth
Find out more about Dimity No.2008

Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.

Colour Schemes

accent Colour London Clay
trim Colour Pelt
accent Colour Oxford Stone
trim Colour Archive
accent Colour Dimity
trim Colour Pointing

Inspiration for your project

Kitchen Ideas

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Bedroom Ideas

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Living Room Ideas

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Bathroom Ideas

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Exterior Ideas

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Hallway Ideas

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Dining Room Ideas

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Study Ideas

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Children's Room Ideas

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Nursery Ideas

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Sample Our Favourites

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.

View All White Paint Colours

Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.


White Paint Colours

White Paint Schemes

Find inspiration for your project and view beautiful images of white paint schemes in real homes.

See our White Paint Schemes

Rated 5 out of 5 by from the gentlest french vanilla Perfect amount of pink/yellow undertone so that it always looks like golden hour in my bedroom now. Extremely cozy.
Date published: 2023-12-07
Rated 5 out of 5 by from Farrow & Ball Joa’s White You can always rely on F&B to provide just the right colour and the paint quality is second to none. Easy to use, apply and an excellent finish.
Date published: 2023-11-02
Rated 5 out of 5 by from Lovely colour We used this colour for our kitchen cabinets several years ago and are still loving this colour
Date published: 2023-10-23
Rated 5 out of 5 by from Love Joa's White The minute I tried the paint sample knew this was the colour. Joa's White has transformed the walls of our North East facing kitchen/diner. It has warmth and depth - a perfect neutral. A beautiful creamy taupe. Farrow and Ball paint once again has excelled. Also great customer service for ordering of samples.
Date published: 2023-08-22
Rated 5 out of 5 by from Amazing quality I have stopped buying cheap paint for my DIY. I Tryed 3 years ago Farrow and Ball and now there is no way back. 👍☺️
Date published: 2023-06-02
Rated 4 out of 5 by from Lovely colour but poor coverage in the eggshell. I’m a big fan of estate eggshell, it’s a lovely forgiving paint and when used with f&b primer it dries really quickly without any issues! I used it alongside Dimity in a South West facing room and looks amazing! Lost a star as it was the worst colour I’ve used for coverage to date needing 4 coats over the mid tones primer. Thankfully I bought a big tin!
Date published: 2023-08-05
Rated 1 out of 5 by from Limewash colour is nothing like sample colour We were deciding for a very long time on colours in the limewash finish, we even visited a Farrow and Ball store for advice on the limewash finish. Finally, we decided to go for Joa's white after being told by the store that the limewash finish would be the same as the sample... it was NOT. I feel bad leaving this review specifically on the colour of Joa's White as I'm sure the colour itself is lovely, but we didn't get that colour, and I think it is helpful for others considering F&B limewash finish - I think it's a problem with the limewash just being so much darker. There were also no instructions on how much it to water it down - we tried a variety of ratios. At 1:1 and even 2:1 (!!) it was still too dark and I cannot imagine this is the intended way of application. You can see from the photos how different this is and unfortunately it did not lighten into the correct colour over time as some suggested it might. It is expensive paint and frustrating to be so far from the colour we intended for the room.
Date published: 2024-04-21
Rated 1 out of 5 by from Khaki! Joa's White in Dead Flat is not the same shade as in the Estate Emulsion finish. It should be, particularly as you can only buy a sample pot in Estate Emulsion. It has a definite greenish tinge in Dead Flat and I am still waiting for Farrow & Ball to address my complaint about it. Not pleased at all.
Date published: 2024-04-16
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