Preference Red

No.297

A deep, rich red


The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!

Recommended Primer & Undercoat: Red & Warm Tones

Complementary white: Bone

Preference Red is rated 4.5 out of 5 by 26.
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ECO-FRIENDLY AND CHILD-SAFE

Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


QUALITY FINISHES

Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


SAFETY INFORMATION

All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.


Corrosive icon Harmful icon 

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

Rated 5 out of 5 by from Preference Red Absolutely beautiful colour with a real warmth and depth.
Date published: 2021-03-09
Rated 5 out of 5 by from Love, love, love! I am thrilled with this colour, it has completely re-vamped our new house! We painted our small sitting room in this colour and it looks so chic!
Date published: 2021-02-11
Rated 5 out of 5 by from Prefect colour for the study We were struggling to find a suitable colour for our shady north facing study. After trying a few colours we stumbled across Preference Red and love it! Such a lovely warm tone.
Date published: 2021-02-08
Rated 5 out of 5 by from Transformation Beautiful colour, it’s completely transformed the room.
Date published: 2020-12-02
Rated 5 out of 5 by from Excellent depth of colour Have used Farrow and Ball paint throughout our house this year (mainly Clunch in hallway, kitchen and upstairs landing) Decided to go with a deep colour in the bedroom and Preference Red has worked perfectly. Two coats needed to get the wonderful depth of colour we have come to expect from this quality of paint, and three coats of eggshell to completely cover the radiators to a high standard.
Date published: 2020-11-22
Rated 5 out of 5 by from The depth of colour is beautiful. Such a rich diverse red. Love it.
Date published: 2020-11-07
Rated 5 out of 5 by from A rich dark red I used this in eggshell on my son’s freestanding wardrobe. It is the perfect colour for his football theme and has made the wardrobe look glossy and beautiful. It is a great upcycling!
Date published: 2020-10-22
Rated 5 out of 5 by from Excellent products and superb delivery experience I ordered 3 colour samples of the Matt emulsion. I was emailed at all stages of the order straight through to an accurate timed delivery! The samples were packaged really well too. The quality of the paint and the accuracy of the colours were excellent. The coverage is really good as well. I would highly recommend buying from Farrow & Ball.
Date published: 2020-09-13
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