Joa's White


A light and contemporary taupe

A warm Red Based Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes. 

Recommended Primer & Undercoat: Mid Tones

Complementary white: Dimity

Joa's White is rated 4.7 out of 5 by 126.
Ready to buy…

Select a surface and then a finish to add this product to your basket.

Select A Surface Help with Finishes
| |
There is no product for this surface

Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odour, low-VOC finishes are easy to clean without harmful solvents. They are also certified child- and baby-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021).

Exclusions: Casein Distemper, Wood Floor Primer & Undercoat, Wood Knot & Resin Blocking Primer & Undercoat, and Metal Primer & Undercoat.


Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Corrosive icon Harmful icon 

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

Rated 5 out of 5 by from Wow! A lovely warm complex creamy off-white I resisted Joa's White for a long time because I didn't think it had enough 'color' to satisfy me and was scared away by the 'taupe' description. But after sampling numerous other F&B colors trying to find a match for some silvery gray kitchen cabinets with definite red undertones, I finally sampled Joa's White and WOW! What a lovely complex neutral. It looks like an off-white but has more color to it. In different lights it can show a slight hint of pink or orange or yellow, but never green, which is my least favorite undertone. It looks creamy but is not as yellow or orange as a true cream. It complements my cabinets beautifully and yet is still light enough. It's Light Reflectance Value is around 62 which is the magic number to reflect enough light to look light without washing out in strong sunlight. I am planning to use Dimity as my trim and ceiling color as I think Pointing makes Joa's White appear darker and a little more dingey than I prefer. You really cannot appreciate a color just by looking at the color card or a fan deck. You need to sample it on a big piece of poster board you can move around the room to truly get an accurate picture of any paint color.
Date published: 2022-03-04
Rated 5 out of 5 by from The warmest cream I was looking for a warm cream colour for my east facing living room that would look great with Off Black but everything I tried was too cool. This was perfect.
Date published: 2022-01-14
Rated 5 out of 5 by from Great paint, great colours I went with the recommended combo of Joas’s White and Pointing. The paint is a joy to work with, rich, creamy and great coverage. I even liked the undercoat layer - mid tones green! Delighted with the overall result
Date published: 2021-12-03
Rated 5 out of 5 by from Perfect neutral This is a perfect 'warm' neutral .We have used it previously in a windowless shower room where it worked well despite no natural light, radiating warmth and glow.So it was a 'go to' colour for a downstairs north facing bedroom,again filling the room with a bright and mellow range of tone throughout the day.We had decided for the first time to use the suggested undercoat and have been amazed at how the depth of colour is improved, we will always use it from now on! The wardrobe is also painted in Joa's White, estate egshell.
Date published: 2021-10-19
Rated 5 out of 5 by from Love the colour Decided on this colour for my living room and hallway without trying tester pots. Delighted with it, soft rich shade that changes in the light. First coat looked a little patchy, second coat went on for a perfect finish. Pink ground in bedroom is just wonderful, a beautiful soft shade that sometimes looks like a pale mushroom in the light. Went on the walls as smooth as silk. Setting plaster next for another area in the house. This paint is addictive!
Date published: 2021-06-01
Rated 5 out of 5 by from Really brightened up my kitchen!!! Was at first unsure of the colour, thinking it might be too light, but so glad I went ahead with it, love the colour and its made my kitchen cupboard look brand new and really brightened up the kitchen. Great paint, goes on lovely, would definitely recommend.. Now looking what else I can paint!!!
Date published: 2021-04-12
Rated 5 out of 5 by from Joa’s White Perfect Joa’s White that has transformed the fireplace surround. Well advised colour from the expert at Farrow & Ball.
Date published: 2021-03-20
Rated 5 out of 5 by from Freshen up .. bought this to redo our bedroom which we first did 5 years ago.. paired with Verde de terre on the feature wall and Peony wallpaper in the same colour ways... I love it just as much now as I did when I first chose it.. timeless design and colour choices ❤️❤️❤️
Date published: 2021-03-05
  • y_2022, m_5, d_22, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.27
  • cp_1, bvpage1
  • co_hasreviews, tv_8, tr_118
  • loc_en_GB, sid_100226, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_farrowball
  • bvseo_sdk, net_sdk,
  • CLOUD, getContent, 16ms