Joa's White


A light and contemporary taupe

A warm Red Based Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes. 

Recommended Primer & Undercoat: Mid Tones

Complementary white: Dimity

Joa's White is rated 4.7 out of 5 by 119.
Ready to buy…

Select a surface and then a finish to add this product to your basket.

Select A Surface Help with Finishes
| |
There is no product for this surface

Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Corrosive icon Harmful icon 

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

Rated 5 out of 5 by from Perfect neutral This is a perfect 'warm' neutral .We have used it previously in a windowless shower room where it worked well despite no natural light, radiating warmth and glow.So it was a 'go to' colour for a downstairs north facing bedroom,again filling the room with a bright and mellow range of tone throughout the day.We had decided for the first time to use the suggested undercoat and have been amazed at how the depth of colour is improved, we will always use it from now on! The wardrobe is also painted in Joa's White, estate egshell.
Date published: 2021-10-19
Rated 5 out of 5 by from Love the colour Decided on this colour for my living room and hallway without trying tester pots. Delighted with it, soft rich shade that changes in the light. First coat looked a little patchy, second coat went on for a perfect finish. Pink ground in bedroom is just wonderful, a beautiful soft shade that sometimes looks like a pale mushroom in the light. Went on the walls as smooth as silk. Setting plaster next for another area in the house. This paint is addictive!
Date published: 2021-06-01
Rated 5 out of 5 by from Really brightened up my kitchen!!! Was at first unsure of the colour, thinking it might be too light, but so glad I went ahead with it, love the colour and its made my kitchen cupboard look brand new and really brightened up the kitchen. Great paint, goes on lovely, would definitely recommend.. Now looking what else I can paint!!!
Date published: 2021-04-12
Rated 5 out of 5 by from Joa’s White Perfect Joa’s White that has transformed the fireplace surround. Well advised colour from the expert at Farrow & Ball.
Date published: 2021-03-20
Rated 5 out of 5 by from Freshen up .. bought this to redo our bedroom which we first did 5 years ago.. paired with Verde de terre on the feature wall and Peony wallpaper in the same colour ways... I love it just as much now as I did when I first chose it.. timeless design and colour choices ❤️❤️❤️
Date published: 2021-03-05
Rated 5 out of 5 by from Fantastic quality I decided on painting our newly remodelled bathroom walls in Joa’s White and Wimborne White on the ceiling. I couldn’t be happier with the result.
Date published: 2021-02-26
Rated 5 out of 5 by from Exactly the colour I wanted. Lovely paint to work with. Thought it might look a bit dull but it doesn’t. I’m a convert to Farrow and Ball paint now. Worth the extra money in my opinion. Am already planning my next project.
Date published: 2021-02-25
Rated 5 out of 5 by from Great service all round I bought this paint a couple of weeks ago to paint my kitchen and utility room. I went for emulsion so that I could wipe the paint down. I was uncertain if it would equal the normal estate emulsion but I needn’t have worried. Same great product with unbelievable coverage. I was covering quite a dark grey/blue with lighter Cromarty but only one coat required. Fabulous service from F and B. Yes, it’s more expensive but the coverage and colour is fantastic
Date published: 2021-02-16
  • y_2021, m_11, d_27, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasreviews, tv_5, tr_114
  • loc_en_GB, sid_100226, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_farrowball
  • bvseo_sdk, net_sdk,
  • CLOUD, getContent, 16ms