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A light and contemporary taupe
A warm Red Based Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes.
We’re dedicated to perfecting the art of paint. At our home in Dorset, we combine the finest ingredients, 75 years of experience and technical precision to help you create beautiful spaces that stay beautiful. Even in our colour rich paints, less than 8% of the tin is the colour. The other 92% is what creates the quality, depth and extraordinary response to light that transforms your home.
Paint is like coffee. The colour is the froth on the top, but it’s the quality of the rest of the cup that makes it taste good. – Richard Ball, Farrow & Ball Co-founder
We use twelve exclusive pigments, all specifically selected for their colour intensity. We take colour seriously, so naturally, we only accept the very best. By using these same pigments to make every colour in our palette, all our shades combine effortlessly, making it easy for you to put together a cohesive colour scheme.
Deeper, richer colours
Deeper, richer colours
Packed with pigment for an extraordinary response to every kind of light.
We add generous helpings of rich pigment to create our signature look – deep colours with complex undertones. The same space that feels bright and airy in morning sun, can feel cosy and intimate by evening. Our teams design each shade under every kind of light, so it will be perfectly balanced in every setting.
Extraordinary response to light
Extraordinary response to light
We spend months carefully crafting and testing each of our paint colours to make sure they share our signature extraordinary response to light. This beautiful reaction to changing light, like bringing out different undertones or shifting intensity, is what makes our paint so special.
Interior and exterior finishes
Interior and exterior finishes
From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too).
We even have multi-surface finishes like Dead Flat® and Full Gloss, so you can tackle walls, woodwork and metal at the same time.
Our comprehensive range is comprised of paint finishes that not only look beautiful, but offer different practical benefits. Designed for a variety of different surfaces, each finish is compatible with our high-performance Primers & Undercoats to ensure exceptional coverage, adhesion and depth of colour.
Colour Story
Complementary White
Dimity
This pale and subdued taupe is brimming with warmth and an unmatchable depth Find out more about Dimity No.2008
Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.
Based on the colour Bone, using our Mid Tones Primer & Undercoat adds the richest depth of colour to some of our best-selling shades.
Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.
The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.
Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.
View All White Paint Colours
Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.
Rated 5 out of
5 by
AlanB123 from
Farrow & Ball Joa’s WhiteYou can always rely on F&B to provide just the right colour and the paint quality is second to none.
Easy to use, apply and an excellent finish.
Date published: 2023-11-02
Rated 5 out of
5 by
Marie314 from
Lovely colourWe used this colour for our kitchen cabinets several years ago and are still loving this colour
Date published: 2023-10-23
Rated 5 out of
5 by
PMag from
Love Joa's WhiteThe minute I tried the paint sample knew this was the colour. Joa's White has transformed the walls of our North East facing kitchen/diner. It has warmth and depth - a perfect neutral. A beautiful creamy taupe. Farrow and Ball paint once again has excelled. Also great customer service for ordering of samples.
Date published: 2023-08-22
Rated 5 out of
5 by
The Lady Gardener from
Amazing qualityI have stopped buying cheap paint for my DIY. I Tryed 3 years ago Farrow and Ball and now there is no way back. 👍☺️
Date published: 2023-06-02
Rated 4 out of
5 by
Anna H from
Lovely colour but poor coverage in the eggshell.I’m a big fan of estate eggshell, it’s a lovely forgiving paint and when used with f&b primer it dries really quickly without any issues!
I used it alongside Dimity in a South West facing room and looks amazing!
Lost a star as it was the worst colour I’ve used for coverage to date needing 4 coats over the mid tones primer. Thankfully I bought a big tin!
Date published: 2023-08-05
Rated 1 out of
5 by
Cambridge from
Khaki!Joa's White in Dead Flat is not the same shade as in the Estate Emulsion finish. It should be, particularly as you can only buy a sample pot in Estate Emulsion. It has a definite greenish tinge in Dead Flat and I am still waiting for Farrow & Ball to address my complaint about it.
Not pleased at all.