No. 2001

Strong White

Strong White is rated 4.7 out of 5 by 28.
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75 Years of Perfecting Paint
  • Handcrafted in Dorset
  • Free Delivery on all Sample Pots

Express Checkout with Apple Pay

Ways to Pay

Card Payments

We accept card payments from Visa, Mastercard, and Maestro.

Simply choose card payment and fill in your details at checkout to choose this option. In some cases, you’ll be asked to authorise the payment through your bank for additional security.


With PayPal you can pay for your paint and paper in just a few easy steps.

Simply choose PayPal at checkout, confirm the payment on their website (you’ll need to log in or create an account if you don’t have one already), and then you’ll be redirected back to with your order complete.

Apple Pay

You can use Apple Pay when shopping on Apple devices and on a Safari browser. But you need to activate it in your Apple account and device first.

Choose Apple Pay at checkout, confirm the payment on your Apple device and you’ll be redirected back to with your order complete.


Paint now, pay later with Klarna.

We’ve partnered with Klarna to offer you multiple ways to pay for your handcrafted paint and paper. Just look for the Klarna logo at checkout or visit our FAQ page to find out more.

Available in Austria, Spain, Finland, United Kingdom, Ireland, Italy and The Netherlands only.


We offer iDEAL to allow you to pay for your chosen paint, paper and accessories simply and securely.

Choose iDEAL at checkout and select your bank. You’ll then be directed to your online banking to log in and confirm the payment. Once confirmed, you’ll be directed back to and your order will be complete.

Available in The Netherlands only.


Enjoy smooth, safe online shopping with Sofort, part of Klarna.

Simply choose Sofort at checkout and then select the bank you want to use. You’ll then be asked to log into your online bank account and enter a confirmation code for security. You’ll be redirected back to and you’re done!

Available in Austria, Belgium and Switzerland only.

A grey based white

This cool white is both strong by name and strong by nature. One of our Contemporary Neutrals, the subtle urban feel of its light grey undertones add a contemporary twist to period homes, while staying in keeping with modern properties. Pair with Skimming Stone, Elephant’s Breath and All White in any combination for an effortlessly cohesive scheme.

Complementary white: All White

Key features

The finest ingredients

The finest ingredients

We’re dedicated to perfecting the art of paint. At our home in Dorset, we combine the finest ingredients, 75 years of experience and technical precision to help you create beautiful spaces that stay beautiful. Even in our colour rich paints, less than 8% of the tin is the colour. The other 92% is what creates the quality, depth and extraordinary response to light that transforms your home. 
Paint is like coffee. The colour is the froth on the top, but it’s the quality of the rest of the cup that makes it taste good. 
– Richard Ball, Farrow & Ball Co-founder 

We use twelve exclusive pigments, all specifically selected for their colour intensity. We take colour seriously, so naturally, we only accept the very best. By using these same pigments to make every colour in our palette, all our shades combine effortlessly, making it easy for you to put together a cohesive colour scheme. 

Deeper, richer colours

Deeper, richer colours

Packed with pigment for an extraordinary response to every kind of light.

We add generous helpings of rich pigment to create our signature look – deep colours with complex undertones. The same space that feels bright and airy in morning sun, can feel cosy and intimate by evening. Our teams design each shade under every kind of light, so it will be perfectly balanced in every setting.

Extraordinary response to light

Extraordinary response to light

We spend months carefully crafting and testing each of our paint colours to make sure they share our signature extraordinary response to light. This beautiful reaction to changing light, like bringing out different undertones or shifting intensity, is what makes our paint so special.

Interior and exterior finishes

Interior and exterior finishes

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too).

We even have multi-surface finishes like Dead Flat® and Full Gloss, so you can tackle walls, woodwork and metal at the same time. 

Our comprehensive range is comprised of paint finishes that not only look beautiful, but offer different practical benefits. Designed for a variety of different surfaces, each finish is compatible with our high-performance Primers & Undercoats to ensure exceptional coverage, adhesion and depth of colour. 

Colour Story

Complementary White

Complementary white: All WhiteComplementary white: All White

All White

All White contains no other pigment except for white, creating the softest most sympathetic colour without the colder blue undertones of a brilliant white. Find out more about All White No.2005

Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.

Find your perfect finish:

Available in new
Dead Flat


Walls, woodwork
& metal

Kitchen walls & ceilings

Bathroom walls
& ceilings




Front doors
& woodwork


Exterior walls

Traditional plasterwork

Intricate mouldings

Recommended Primer & Undercoat

Primers & UndercoatPrimers & Undercoat

White & Light Tones

Our White & Light Tones Primer & Undercoat creates a wonderful base for our softest shades. Covering imperfections on your surface and adding extra depth of colour, this primer is based on our simplest colour, All White.

Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.

Colour Schemes

accent Colour Purbeck Stone
trim Colour Mole's Breath
accent Colour Wine Dark
trim Colour Bamboozle

Sample Our Favourites

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.

View All White Paint Colours

Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.


White Paint Colours

White Paint Schemes

Find inspiration for your project and view beautiful images of white paint schemes in real homes.

See our White Paint Schemes

Rated 5 out of 5 by from What it says on the tin Exactly as described. A lovely shade with a perfect finish for our needs.
Date published: 2024-04-09
Rated 5 out of 5 by from A great match with inchyra blue We used this on the ceiling to complement inchyra blue walls. It was a great match!
Date published: 2024-03-31
Rated 5 out of 5 by from Very good Great coverage, looks solid. blends as one colour seamlessly.
Date published: 2024-03-26
Rated 5 out of 5 by from It ticks all the boxes Easy to apply and looks great throughout our home. The finish is perfect!
Date published: 2024-03-26
Rated 5 out of 5 by from Perfect colour Just the colour I was looking for. Tried a few samples of ‘white’ but this was the winner.
Date published: 2024-03-25
Rated 5 out of 5 by from Colour matches the sample Great paint and actually matches the colour sample and Easter pot
Date published: 2023-11-22
Rated 5 out of 5 by from Warm, substantial, no undertones I used Strong White on the plaster walls of a north-facing prewar apartment. It's a warm, substantial white with no undertones of yellow, blue/green, or violet. Unlike many warm whites, it works well with carrara marble. A pleasure to use, like all F&B paints. It's been a great choice!
Date published: 2023-11-04
Rated 5 out of 5 by from Strong White Strong White used in kitchen. Lovely change from just ehite
Date published: 2023-10-26
Rated 5 out of 5 by from Super product A great contrast with the walls, painted in Pegnoir and looks amazing.
Date published: 2023-09-05
Rated 5 out of 5 by from Neutral shade A subtle grey for a kitchen or hall way. This can be easily wiped.
Date published: 2023-08-29
Rated 5 out of 5 by from The New Dead Flat I was excited to try the new dead flat paint as I always paint my bedrooms one colour. Previously I have needed to buy Emulsion and Eggshell paint, just buying one tin was great. This paint is amazing. After spending what felt like days preparing the room I was amazed with the coverage. The room previously was quite dark so expected to need 3 coats as I was going to a light colour. Just needed 2 coats on everything, ceiling, walls, woodwork and radiator and as always a pleasure to paint with. Absolutely thrilled with the results. Can't wait to start on my next room.
Date published: 2023-08-28
Rated 5 out of 5 by from Beautiful finish I used the modern eggshell in Strong White to paint my staircase. It was easy to apply and covered well. The finish has a beautiful subtle sheen and looks beautiful
Date published: 2023-08-15
Rated 5 out of 5 by from Quality in a tin Great quality smooth and creamy . Great coverage and great colour
Date published: 2023-08-13
Rated 5 out of 5 by from Superb coverage Really love the colour and quality of this paint. It has superb coverage and a live finish
Date published: 2023-07-01
Rated 5 out of 5 by from Horse Pleased With Colour I’ve used Farrow and Ball’s many colours throughout my house and been extremely pleased with the result so I thought my Horse , Isabell could have some Farrow and Ball in her stable too. We went for Strong White and I’m pleased with it and so is she. It only took around 45 minutes to paint and just over 30 minutes to dry and as always with Farrow and Ball there’s no awful paint smell.
Date published: 2023-07-01
Rated 5 out of 5 by from Strong White Long-time fan of F&B paint. Chose Strong White for kitchen with painted units in Mole’s Breath. Very happy with the colour and with the new Dead Flat finish.
Date published: 2023-06-17
Rated 5 out of 5 by from Strong White Dead Flat I’ve used Strong White Dead Flat in my kitchen, gorgeous. It’s white but with a tiny hint of grey. Looks fabulous with the Rectory Red units. Brilliant together.
Date published: 2023-06-05
Rated 5 out of 5 by from The perfect white We have tested loads of white paint and this is always is our preferred choice.
Date published: 2023-05-22
Rated 5 out of 5 by from Strong White Such a perfect colour - used it throughout the house North South East and West rooms. Looks attractively different in each room yet blending.
Date published: 2023-04-15
Rated 5 out of 5 by from The perfect light off white! We used this throughout one of our Interior Design projects. Our Client loves the Farrow & Ball colours and wanted something which was a bright off white, without being too grey or beige. It worked perfectly and we were all really pleased with the results.
Date published: 2023-02-20
Rated 4 out of 5 by from Great colors and I love the way light reflects it This is great paint. I’ve painted my entire house in Farrow and Ball. Only issue that I’ve noticed is that areas painted with a brush, like edges, tend to crack. I’m not sure how to overcome this. I’ve accepted it as “that’s just how it is,” but I know it shouldn’t do this. Any ideas?
Date published: 2023-01-23
Rated 2 out of 5 by from Disappointing This is the first time I have used F & B. Disappointed with this colour choice. I am not sure what colour it is as it looks different on every wall and in every room. I thought it would be pale grey, however,in most areas it looks pale green. It seems to take on the colours around it and does not have a consistent colour of its own. I regret my choice however it is too expensive to change. I have never known a paint to do this. I just could not tell you what colour it is! I did paint a tester on a piece of paper and it looked pale grey. The consistency of the paint and application was good, although I required 3 coats on a white base. Overall disappointed.
Date published: 2023-09-19
Rated 1 out of 5 by from Strong white limewash - don’t bother It doesn’t look any different to white paint once applied. I bought 10L and had this product applied as per the guidelines but no results. Waste of money
Date published: 2024-02-12