No. 2001

Strong White

Strong White is rated 4.7 out of 5 by 29.
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75 Years of Perfecting Paint
  • Handcrafted in Dorset
  • Free Delivery on all Sample Pots

Express Checkout with Apple Pay

Ways to Pay


Card Payments


We accept card payments from Visa, Mastercard, and Maestro.

Simply choose card payment and fill in your details at checkout to choose this option. In some cases, you’ll be asked to authorise the payment through your bank for additional security.


PayPal


With PayPal you can pay for your paint and paper in just a few easy steps.

Simply choose PayPal at checkout, confirm the payment on their website (you’ll need to log in or create an account if you don’t have one already), and then you’ll be redirected back to farrow-ball.com with your order complete.


Apple Pay


You can use Apple Pay when shopping on Apple devices and on a Safari browser. But you need to activate it in your Apple account and device first.

Choose Apple Pay at checkout, confirm the payment on your Apple device and you’ll be redirected back to farrow-ball.com with your order complete.


Klarna


Paint now, pay later with Klarna.

We’ve partnered with Klarna to offer you multiple ways to pay for your handcrafted paint and paper. Just look for the Klarna logo at checkout or visit our FAQ page to find out more.

Available in Austria, Spain, Finland, United Kingdom, Ireland, Italy and The Netherlands only.


iDEAL


We offer iDEAL to allow you to pay for your chosen paint, paper and accessories simply and securely.

Choose iDEAL at checkout and select your bank. You’ll then be directed to your online banking to log in and confirm the payment. Once confirmed, you’ll be directed back to farrow-ball.com and your order will be complete.

Available in The Netherlands only.


Sofort


Enjoy smooth, safe online shopping with Sofort, part of Klarna.

Simply choose Sofort at checkout and then select the bank you want to use. You’ll then be asked to log into your online bank account and enter a confirmation code for security. You’ll be redirected back to farrow-ball.com and you’re done!

Available in Austria, Belgium and Switzerland only.

A grey based white

This cool white is both strong by name and strong by nature. One of our Contemporary Neutrals, the subtle urban feel of its light grey undertones add a contemporary twist to period homes, while staying in keeping with modern properties. Pair with Skimming Stone, Elephant’s Breath and All White in any combination for an effortlessly cohesive scheme.

Complementary white: All White

Key features

The finest ingredients

The finest ingredients

We’re dedicated to perfecting the art of paint. At our home in Dorset, we combine the finest ingredients, 75 years of experience and technical precision to help you create beautiful spaces that stay beautiful. Even in our colour rich paints, less than 8% of the tin is the colour. The other 92% is what creates the quality, depth and extraordinary response to light that transforms your home. 
 
Paint is like coffee. The colour is the froth on the top, but it’s the quality of the rest of the cup that makes it taste good. 
– Richard Ball, Farrow & Ball Co-founder 



We use twelve exclusive pigments, all specifically selected for their colour intensity. We take colour seriously, so naturally, we only accept the very best. By using these same pigments to make every colour in our palette, all our shades combine effortlessly, making it easy for you to put together a cohesive colour scheme. 

Deeper, richer colours

Deeper, richer colours

Packed with pigment for an extraordinary response to every kind of light.

We add generous helpings of rich pigment to create our signature look – deep colours with complex undertones. The same space that feels bright and airy in morning sun, can feel cosy and intimate by evening. Our teams design each shade under every kind of light, so it will be perfectly balanced in every setting.

Extraordinary response to light

Extraordinary response to light

We spend months carefully crafting and testing each of our paint colours to make sure they share our signature extraordinary response to light. This beautiful reaction to changing light, like bringing out different undertones or shifting intensity, is what makes our paint so special.

Interior and exterior finishes

Interior and exterior finishes

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too).

We even have multi-surface finishes like Dead Flat® and Full Gloss, so you can tackle walls, woodwork and metal at the same time. 

Our comprehensive range is comprised of paint finishes that not only look beautiful, but offer different practical benefits. Designed for a variety of different surfaces, each finish is compatible with our high-performance Primers & Undercoats to ensure exceptional coverage, adhesion and depth of colour. 


Colour Story

Complementary White

Complementary white: All WhiteComplementary white: All White

All White

All White contains no other pigment except for white, creating the softest most sympathetic colour without the colder blue undertones of a brilliant white. Find out more about All White No.2005

Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.


Find your perfect finish:

Available in new
Dead Flat

 

Walls, woodwork
& metal

Kitchen walls & ceilings

Bathroom walls
& ceilings

Ceilings

Interior
woodwork

Interior
flooring

Front doors
& woodwork

Exterior
metals

Exterior walls

Traditional plasterwork

Intricate mouldings


Recommended Primer & Undercoat

Primers & UndercoatPrimers & Undercoat

White & Light Tones

Our White & Light Tones Primer & Undercoat creates a wonderful base for our softest shades. Covering imperfections on your surface and adding extra depth of colour, this primer is based on our simplest colour, All White.

Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.


Colour Schemes

#E4E2DC
#ECEBE9
#F6F6F2
#ECEBE9
accent Colour Wevet
No.273
#F6F6F2
trim Colour All White
No.2005
#E4E2DC
#C0BCB3
#87847F
#C0BCB3
accent Colour Purbeck Stone
No.275
#87847F
trim Colour Mole's Breath
No.276
#E4E2DC
#5C6576
#A75346
#5C6576
accent Colour Wine Dark
No.308
#A75346
trim Colour Bamboozle
No.304

Sample Our Favourites

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.

View All White Paint Colours

Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.

 

White Paint Colours

White Paint Schemes

Find inspiration for your project and view beautiful images of white paint schemes in real homes.

See our White Paint Schemes

Rated 5 out of 5 by from Great finish! Excellent finish after two coats. Nice and calm feeling for the entire bedroom/ceiling. I'm getting used to the flat matt finish over wood, but I have no complaints about the results. I may be wrong, but it seems that the smell lasted longer and that it requires slightly more paint in the first coat than other types (Emulsion/ Modern Eggshell).
Date published: 2024-04-24
Rated 5 out of 5 by from Interesting neutral I used Strong White Dead Flat for the new powder room renovation and it looks amazing with my Swedish wallpaper. It works well with stone and taupe schemes but also feels fresh and inviting when paired with All White. This is my first time using dead flat as I wanted to paint the walls and wood panels with the same product. It worked well and is very matt but without being chalky. I applied with brushes instead of rollers and achieved a nice smooth finish.
Date published: 2024-04-11