No. 306


Selvedge is rated 4.8 out of 5 by 20.
  • y_2024, m_5, d_19, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_2, bvpage2n
  • co_hasreviews, tv_1, tr_19
  • loc_en_GB, sid_100306, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_farrowball
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 142.48ms
75 Years of Perfecting Paint
  • Handcrafted in Dorset
  • Free Delivery on all Sample Pots

Express Checkout with Apple Pay

Ways to Pay

Card Payments

We accept card payments from Visa, Mastercard, and Maestro.

Simply choose card payment and fill in your details at checkout to choose this option. In some cases, you’ll be asked to authorise the payment through your bank for additional security.


With PayPal you can pay for your paint and paper in just a few easy steps.

Simply choose PayPal at checkout, confirm the payment on their website (you’ll need to log in or create an account if you don’t have one already), and then you’ll be redirected back to with your order complete.

Apple Pay

You can use Apple Pay when shopping on Apple devices and on a Safari browser. But you need to activate it in your Apple account and device first.

Choose Apple Pay at checkout, confirm the payment on your Apple device and you’ll be redirected back to with your order complete.


Paint now, pay later with Klarna.

We’ve partnered with Klarna to offer you multiple ways to pay for your handcrafted paint and paper. Just look for the Klarna logo at checkout or visit our FAQ page to find out more.

Available in Austria, Spain, Finland, United Kingdom, Ireland, Italy and The Netherlands only.


We offer iDEAL to allow you to pay for your chosen paint, paper and accessories simply and securely.

Choose iDEAL at checkout and select your bank. You’ll then be directed to your online banking to log in and confirm the payment. Once confirmed, you’ll be directed back to and your order will be complete.

Available in The Netherlands only.


Enjoy smooth, safe online shopping with Sofort, part of Klarna.

Simply choose Sofort at checkout and then select the bank you want to use. You’ll then be asked to log into your online bank account and enter a confirmation code for security. You’ll be redirected back to and you’re done!

Available in Austria, Belgium and Switzerland only.

A laid-back blue

A lighter, less grey version of popular De Nimes, Selvedge is named after the highly prized denim woven on a shuttle loom to produce closed edges. It’s particularly good in low-light spaces, creating a familiar and friendly atmosphere, making it suited to bedrooms or rooms you spend time in, in the evening. It pairs beautifully with accents of darker colours like Inchyra Blue or Hopper Head.

Complementary white: Shadow White

Key features

The finest ingredients

The finest ingredients

We’re dedicated to perfecting the art of paint. At our home in Dorset, we combine the finest ingredients, 75 years of experience and technical precision to help you create beautiful spaces that stay beautiful. Even in our colour rich paints, less than 8% of the tin is the colour. The other 92% is what creates the quality, depth and extraordinary response to light that transforms your home. 
Paint is like coffee. The colour is the froth on the top, but it’s the quality of the rest of the cup that makes it taste good. 
– Richard Ball, Farrow & Ball Co-founder 

We use twelve exclusive pigments, all specifically selected for their colour intensity. We take colour seriously, so naturally, we only accept the very best. By using these same pigments to make every colour in our palette, all our shades combine effortlessly, making it easy for you to put together a cohesive colour scheme. 

Deeper, richer colours

Deeper, richer colours

Packed with pigment for an extraordinary response to every kind of light.

We add generous helpings of rich pigment to create our signature look – deep colours with complex undertones. The same space that feels bright and airy in morning sun, can feel cosy and intimate by evening. Our teams design each shade under every kind of light, so it will be perfectly balanced in every setting.

Extraordinary response to light

Extraordinary response to light

We spend months carefully crafting and testing each of our paint colours to make sure they share our signature extraordinary response to light. This beautiful reaction to changing light, like bringing out different undertones or shifting intensity, is what makes our paint so special.

Interior and exterior finishes

Interior and exterior finishes

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too).

We even have multi-surface finishes like Dead Flat® and Full Gloss, so you can tackle walls, woodwork and metal at the same time. 

Our comprehensive range is comprised of paint finishes that not only look beautiful, but offer different practical benefits. Designed for a variety of different surfaces, each finish is compatible with our high-performance Primers & Undercoats to ensure exceptional coverage, adhesion and depth of colour. 

Colour Story

Complementary White

Complementary White: Shadow WhiteComplementary White: Shadow White

Shadow White

Shadow White is a versatile and understated colour that works brilliantly in any style of home.
Find out more about Shadow White No.282

Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.

Find your perfect finish:

Available in new
Dead Flat


Walls, woodwork
& metal

Kitchen walls & ceilings

Bathroom walls
& ceilings




Front doors
& woodwork


Exterior walls

Traditional plasterwork

Intricate mouldings

Recommended Primer & Undercoat

Primers & UndercoatPrimers & Undercoat

Mid Tones

Based on the colour Bone, using our Mid Tones Primer & Undercoat adds the richest depth of colour to some of our best-selling shades.

Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.

Colour Schemes

accent Colour Shaded White
trim Colour Worsted
accent Colour Shadow White
accent Colour Inchyra Blue
trim Colour De Nimes

Sample Our Favourite Blues

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular blue shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful Inchyra Blue, Stiffkey Blue and Hague Blue.

Colour Consultancy

Our expert Colour Consultants are ready and waiting to help bring your style to life. If you’d like personalised advice on how to use our paint and papers in your home, book an in-home or virtual appointment today.

View All Blue Paint Colours

When it comes to creating colour schemes, blue paint is one of the most versatile options around. In some spaces it evokes calm and serenity, while in others it’s cosy and dramatic.

Blue Paint Colours

Discover Blue Paint Schemes

Find inspiration for your project and view beautiful images of blue paint schemes in real homes.

Blue Paint Schemes

Rated 5 out of 5 by from Love the Selvedge wall with WImborne White wardrob A lovely blue to complement my wallpaper and wardrobes painted in Wimborne White
Date published: 2024-03-01
Rated 5 out of 5 by from Dead Flat Selvedge Lovely colour, easy to apply, and great matt finish.
Date published: 2023-12-17
Rated 5 out of 5 by from Beautiful gray blue I have both Selvedge and DeNimes. Both are beautiful colors. I found that Selvedge is more gray than DeNimes, not less gray as the description says. De Nimes has more green and is a bit darker, while Selvedge is really a grayish blue. Both are lovely, rich colors; especially stunning when on well-lit walls.
Date published: 2023-11-22
Rated 5 out of 5 by from Selvedge Tester Pot Absolutely stunning colour and fabulous quality as always
Date published: 2023-11-15
Rated 5 out of 5 by from Rich and Thick Lovely thick paint with a heavy pigment easy to apply with brush or roller. Might try spraying some dead flat next.
Date published: 2023-09-19
Rated 5 out of 5 by from Selvidge blue Lovely rich colour, north facing bedroom looks cosy
Date published: 2023-08-27
Rated 5 out of 5 by from Lovely soft misty blue Our kitchen has been deNimes for the last few years: I loved it but it was always a bit darker than I had expected. Selvedge is perfect: lighter, bluer (less grey) with an almost slight green tone to it in darker light yet a very soft blue look in bright daylight. It's simply perfect, and - best of all- only needed one coat as the colour was similar to the previous paint!
Date published: 2023-08-01
Rated 5 out of 5 by from Better than expected I really liked this product, it’s the first time I’ve used farrow and ball and it did not disappoint. I used and hlvp spray gun to coat up some of the furniture and then a specialist roller on other components. It lays on and dries really evenly. And it hardens further over time.
Date published: 2023-07-13
Rated 5 out of 5 by from Paint that does what it says on the tin, excellent Great product delivered on time, well packed and looks great
Date published: 2023-06-09
Rated 5 out of 5 by from Perfect boat blue grey Beautiful colour excellent coverage brightened up our boat wonderfully
Date published: 2023-05-23
Rated 5 out of 5 by from A wonderful mid blue and perfect in Dead Flat So happy we chose to re paint our drawing room in Selvedge. We wanted something with character that held its own in the evening but wasn’t too dark by day. This is perfect and the dead flat finish is remarkable.
Date published: 2023-05-11
Rated 5 out of 5 by from Beautiful bedroom blue Selvedge was the perfect colour to tie in with the wallpaper and looks beautiful with accents of navy and mustard…stiffkey blue was used in the small adjoining study area with Wimborne white on the woodwork. A very happy customer 😁
Date published: 2023-04-17
Rated 5 out of 5 by from Lovely shade of blue traditional and yet modern I have redecorated a spare room in Selvedge. I was worried about painting all the walls in this colour but it looks great. Decadent and stylish without being too dark
Date published: 2023-04-06
Rated 5 out of 5 by from Beautiful colour This was my first time using F&B and I couldn’t be happier. I wanted a rich colour for our office that would make the whole room feel more sophisticated and elegant. I initially thought I might go with De Nimes but the room has several dark corners so I went with Selvedge instead - best decision ever!
Date published: 2022-12-05
Rated 5 out of 5 by from Sultry relaxed blue for bathroom I bought Selvedge to paint a small en suite and it was so luscious on the walls we ended up repainting our dark, north facing bathroom too. A beautiful grey blue
Date published: 2022-11-15
Rated 4 out of 5 by from Grey / Blue A bit more grey then I expected. But still a beautiful colour. However I didn't end up using it for my project.
Date published: 2023-06-11
Rated 1 out of 5 by from Hoping you can update samples I had to get the pot of paint because a paper sample of this color was not available, nor is it included in my fandeck. It was also not available on Samplize.
Date published: 2023-10-25