Whether you're feeling overwhelmed by endless possibilities or looking for the confidence to try something new, our expert Colour Consultants are here to help either online or in your home.
Visit one of our showrooms for help on colour schemes & finishes. Our in-store colour experts can help you find the perfect palette to match your vision.
Our live chat team are available from 9am – 7.30pm, Monday to Friday (excluding bank holidays). Click on our live chat button on the right hand side to reach one of our colour experts.
Customer Services
For Sales, order queries, colour and general advice, our team of experts are here to help and advise.
Add three sample pots to your basket and we’ll give you one of them for free *
Dead Flat
Our softest and most sympathetic white uses nothing but the finest white pigments.
Dead Flat® is our multi-surface, ultra-matt finish with added toughness. Suitable for walls, it’s ideal for colour drenching. The flat matt look creates richer colour from every angle, while the washable, scuff-resistant finish is more than a match for mess — perfect for hallways, playrooms and other high-traffic areas.
Recommended Primer & Undercoat:White and Light Tones
Our most matt finish yet, Dead Flat® is ultra-matt from every angle.
With just a 2% sheen level, less light bounces off the surface of the paint, so you can fully enjoy the true depth of colour. Our signature rich colours seem even richer, especially our darker shades. So, you can enjoy the ultimate Farrow & Ball aesthetic. Plus, for the first time, you can achieve an ultra-matt look for your woodwork too.
Our deeper, richer colours are available in a range of finishes with different sheen levels. Sheen always affects how colour appears: the same shade in gloss can look very different in matt. That’s why we specifically adjust the formula for every finish to make sure the balance is exactly right and you get the colour you were expecting. Our colours and finishes are formulated together, so you simply can’t have one without the other.
Multi-surface
Multi-surface
Take Dead Flat® across walls, woodwork and metal, for an effortless, full-room transformation with just one finish. Now you can spend less time fiddling with different finishes and more time admiring the finished result.
For walls, interior wood and metal
For walls, interior wood and metal
Suitable for use on walls, interior wood and metal.
From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too). Browse our full selection of finishes to find the perfect paint for your project.
Scrubbable
Scrubbable
Dead Flat® creates beautiful spaces that stay beautiful.
It’s scuff-resistant and scrubbable, meaning you can easily wipe off marks without any paint transferring to your cloth. Dead Flat® is ideal for hallways, playrooms and other busy areas, so you can enjoy deep, durable colour throughout your home.
100% water based
100% water based
We’re proud to have been the first in the industry to transition to a completely water based range back in 2010. As a result, all of our finishes, including our tough trim and floor paints, are made with a low-odour, low-VOC water base that scores A+ for indoor air quality.
Plus, our water based paint doesn’t discolour over time like solvent based paints can. So your spaces stay beautiful for longer.
Toy safe
Toy safe
This finish is independently tested and certified toy-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021). That means you can and a splash of colour to toys, cribs and other surfaces little ones come into contact with. Our paints also have hardly any odour and don’t need any solvents to clean up, so you can breathe easy during application and beyond.
75 Years of Perfecting Paint
If you've ever wondered what it is that makes Farrow & Ball so special, you'll find the answers here.
From our high-quality ingredients to our artisanal methods, our 100% water based range of finishes and responsible practices, it's about so much more than just paint and paper.
Complementary White
Strong White
One of our Contemporary Neutrals, the subtle urban feel of its light grey undertones add a contemporary twist to period homes, while staying in keeping with modern properties. Find out more about Strong White No.2001
We pair each of our colours with a complementary white, hand-picked from our palette based on undertones, so they work wonderfully together and create an effortless, considered feel.
Recommended Primer & Undercoat
White & Light Tones
Our White & Light Tones Primer & Undercoat creates a wonderful base for our softest shades. Covering imperfections on your surface and adding extra depth of colour, this primer is based on our simplest colour, All White.
Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.
Dead Flat®: multi-surface, impressively durable and our most matt finish yet. Quite simply, this is paint perfected.
From full-room colour drenching to perfect panelling, Dead Flat® makes transforming your home effortless. Now you can spend less time fiddling with different finishes and more time admiring the finished result.
Matt
Modern Emulsion is a beautiful, durable matt finish with 7% sheen.
Tough and Easy-to-Clean
Our super-tough superstar for washable walls, Modern Emulsion has a high-performance formula that makes it easy to wipe away spills and marks – not paint. We use high-quality minerals and strong binders to make sure it’s also resistant to knocks and scrapes.
Resistant to Mould
Our expert chemists add a preservative to Modern Emulsion that protects it from mould, keeping moisture-prone kitchens and bathrooms looking fresh. So, although it makes a wonderful addition to every room of your home, it’s the best finish option for these steamy spaces in particular.
Scuff and Stain Resistant
We use high-quality minerals and strong binders to make sure Modern Emulsion is stain resistant and scuff-proof.
Multi-surface
New Dead Flat® is suitable for walls, woodwork and metal, so you can paint your skirting board, radiator and ceiling, all with the same finish.
Impressively Durable
Dead Flat® is scuff-resistant and scrubbable, meaning you can easily wipe off marks and enjoy deep, durable colour throughout your home.
Ultra Matt
Our most matt finish yet, Dead Flat® is ultra-matt from every angle. With just a 2% sheen level, less light bounces off the surface of the paint, so you can fully enjoy the true depth of colour.
Easy To Apply
With exceptional opacity and impressive hiding power, Dead Flat® makes it even easier to achieve a flawless finish in a flash. It’s also low splatter, meaning there’s less chance of making a mess while applying.
Paint that can't be matched
Asking ‘can you match Farrow & Ball colours?’ misses everything else that goes into the tin to make our industry defining finishes. We pack our paint with quality minerals, coverage-enhancing pigments and resin (using a much higher proportion than many other brands), ensuring an exceptional base to add colour to.
100% water based Our completely water based paint range doesn’t discolour over time like solvent based paints can. So your spaces stay beautiful for longer.
Toy safe Independently tested and certified toy-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021).
Low VOC All of our finishes, including our tough trim and floor paints, are made with a low-odour, low-VOC water base that scores A+ for indoor air quality.
The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular shades to help you find your perfect match.
Sample selection contains 3 x 100ml Sample Pots of our beautiful All White, Wimborne White and Pointing.
View All White Paint Colours
Here at Farrow & Ball, white is never just white. We have over twenty shades to choose from, all with different undertones to create different moods.
* Terms and conditions: Offer is valid on the purchase of sample pots of the 132 colours in our signature palette. Buy three sample pots for the price of two. Offer can be used multiple times in a single or multiple transaction, up to a total of 9 sample pots. Applicable in showrooms or online. Offer expires 29th November 2024.
Product information
Water Based and Toy Safe
Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odour, low-VOC finishes are easy to clean without harmful solvents. They are also certified child- and baby-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021).
Exclusions: Casein Distemper, Wood Primer & Undercoat and Metal Primer & Undercoat.
Quality Finishes
Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat - see above for the correct tone for this colour.
Safety Information
Always read and follow the information on the product label.
All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages
Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.
Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.
All other finishes: Contains isothiazolinones. May produce an allergic reaction.
Choose your paint finish
Calculate paint quantity
Add to basket & checkout
Add three sample pots to your basket and we’ll give you one of them for free *
