Preference Red


A deep, rich red

The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!

Recommended Primer & Undercoat: Red & Warm Tones

Complementary white: Bone

Preference Red is rated 4.6 out of 5 by 24.
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Preference Red
Preference Red
Preference Red
Preference Red
Farrow and Ball
Farrow and Ball
Preference Red and Joa‘s White
Preference Red and Joa‘s White
Lounge area
Lounge area
Living room in Joa‘s white and preference red
Living room in Joa‘s white and preference red

Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Warning icon WARNING:

This product can expose you to chemicals including acetaldehyde, which is known to the State of California to cause cancer, and methanol, which is known to the State of California to cause birth defects or other reproductive harm. For more information, go to

Rated 5 out of 5 by from Love, love, love! I am thrilled with this colour, it has completely re-vamped our new house! We painted our small sitting room in this colour and it looks so chic!
Date published: 2021-02-11
Rated 5 out of 5 by from Prefect colour for the study We were struggling to find a suitable colour for our shady north facing study. After trying a few colours we stumbled across Preference Red and love it! Such a lovely warm tone.
Date published: 2021-02-08
Rated 5 out of 5 by from Transformation Beautiful colour, it’s completely transformed the room.
Date published: 2020-12-02
Rated 5 out of 5 by from Excellent depth of colour Have used Farrow and Ball paint throughout our house this year (mainly Clunch in hallway, kitchen and upstairs landing) Decided to go with a deep colour in the bedroom and Preference Red has worked perfectly. Two coats needed to get the wonderful depth of colour we have come to expect from this quality of paint, and three coats of eggshell to completely cover the radiators to a high standard.
Date published: 2020-11-22
Rated 5 out of 5 by from The depth of colour is beautiful. Such a rich diverse red. Love it.
Date published: 2020-11-07
Rated 5 out of 5 by from A rich dark red I used this in eggshell on my son’s freestanding wardrobe. It is the perfect colour for his football theme and has made the wardrobe look glossy and beautiful. It is a great upcycling!
Date published: 2020-10-22
Rated 5 out of 5 by from Excellent products and superb delivery experience I ordered 3 colour samples of the Matt emulsion. I was emailed at all stages of the order straight through to an accurate timed delivery! The samples were packaged really well too. The quality of the paint and the accuracy of the colours were excellent. The coverage is really good as well. I would highly recommend buying from Farrow & Ball.
Date published: 2020-09-13
Rated 5 out of 5 by from From homelessness to heavenly My dad was a builder and I spent many a happy hour with him on a building site on Saturdays, leaving Mum to have some peace. I grew up learning skills from tradesmen and knew the folly of skimping when it comes to buying paint. Dad’s expertise was in the restoration of period properties and he would spend hours poring over paint charts and mixing paints to create authentic period colours. One of my greatest pleasures when moving into a new property has always been to buy a random palette of sample pots, often in what I might consider to be unlikely tones. Two years ago, my life almost fell apart after serious illness. I lost my job and was also unable to continue my small business designing my own knitwear and crocheted items which I would sell at artisan markets at the weekend. I lost my home and was eventually offered a beautiful ground floor flat, unloved for years, but with so much potential. The floors were all bare concrete and the walls had dulled to a dirty beige. In the bedroom, a streak of grey greasiness marked the place where someone has rested their head against the wall. Two years on, I am still decorating. I prefer to buy reduced priced products from companies who care about the quality of their paints and Farrow and Ball are still one of my favourites because their paints are guaranteed to pamper even the most poverty-stricken of walls. Their palette of colours is sublime and the quality of the paint is such that I always feel that I am almost massaging the walls. Two coats of paint give me the depth of colour I need, even more importantly, it gives me a finish that lasts. At the moment, I am using Farrow and Ball sample pots, mixed and added to another brand of concrete floor paint to create a faux tile effect on the living room floor, although this particular colour will eventually be used as an accent in my shower room. I have an impossibly tight budget, but I can use my self-imposed, limited ‘pocket money’ to treat my flat to some Farrow and Ball luxury while creating a home with a palette of colours fit for a palace.
Date published: 2020-08-25
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