No. 244

London Clay

Modern Emulsion

London Clay is rated 5.0 out of 5 by 6.
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75 Years of Perfecting Paint
  • Handcrafted in Dorset
  • Free standard delivery on all orders

Express Checkout with Apple Pay

Ways to Pay


Card Payments


We accept card payments from Visa, Mastercard, Maestro and Amex.

Simply choose card payment and fill in your details at checkout to choose this option. In some cases, you’ll be asked to authorise the payment through your bank for additional security.


PayPal


With PayPal you can pay for your paint and paper in just a few easy steps.

Simply choose PayPal at checkout, confirm the payment on their website (you’ll need to log in or create an account if you don’t have one already), and then you’ll be redirected back to farrow-ball.com with your order complete.


Apple Pay


You can use Apple Pay when shopping on Apple devices and on a Safari browser. But you need to activate it in your Apple account and device first.

Choose Apple Pay at checkout, confirm the payment on your Apple device and you’ll be redirected back to farrow-ball.com with your order complete.


Klarna


Paint now, pay later with Klarna.

We’ve partnered with Klarna to offer you multiple ways to pay for your handcrafted paint and paper. Just look for the Klarna logo at checkout or visit our FAQ page to find out more.

Modern Emulsion

A charming warm brown, so named because it is a deeper accent to London Stone.  

Modern Emulsion is our super-tough, easy to clean finish for interior walls and ceilings. Washable and protected against mould, it’s the best choice for kitchens and bathrooms.

@Karensp

Complementary white: Strong White

Key features

Matte

Matte

Modern Emulsion is a beautiful, durable matte finish with 7% sheen.

Our deeper, richer colours are available in a range of finishes with different sheen levels. Sheen always affects how colour appears: the same shade in gloss can look very different in matte. That’s why we specifically adjust the formula for every finish to make sure the balance is exactly right and you get the colour you were expecting. Our colours and finishes are formulated together, so you simply can’t have one without the other.

For interior walls and ceilings

For interior walls and ceilings

Modern Emulsion is our super-tough, matte finish for interior walls and ceilings. 

From walls, floors and furniture to radiators, skirtings and sheds, our range of paint finishes can help you transform almost any surface in your home (and outside it, too). Browse our full selection of finishes to find the perfect paint for your project.

Best choice for kitchens and bathrooms

Best choice for kitchens and bathrooms

Our expert chemists add a preservative to Modern Emulsion that protects it from mould, keeping moisture-prone kitchens and bathrooms looking fresh. So, although it makes a wonderful addition to every room of your home, it’s the best finish option for these steamy spaces in particular. 

Tough and easy-to-clean

Tough and easy-to-clean

Our super-tough superstar for washable walls, Modern Emulsion has a high-performance formula that makes it easy to wipe away spills and marks – not paint. We use high-quality minerals and strong binders to make sure it’s also resistant to knocks and scrapes. 

100% water based

100% water based

We’re proud to have been the first in the industry to transition to a completely water based range back in 2010. As a result, all of our finishes, including our tough trim and floor paints, are made with a low-odour, low-VOC water base that scores A+ for indoor air quality. 
 
Plus, our water based paint doesn’t discolour over time like solvent based paints can. So your spaces stay beautiful for longer.

Toy safe

Toy safe

This finish is independently tested and certified toy-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021). That means you can and a splash of colour to toys, cribs and other surfaces little ones come into contact with. Our paints also have hardly any odour and don’t need any solvents to clean up, so you can breathe easy during application and beyond. 


75 Years of Perfecting Paint

If you've ever wondered what it is that makes Farrow & Ball so special, you'll find the answers here.

From our high-quality ingredients to our artisanal methods, our 100% water based range of finishes and responsible practices, it's about so much more than just paint and paper.

Complementary White

Complementary white: Strong WhiteComplementary white: Strong White

Strong White

One of our Contemporary Neutrals, the subtle urban feel of its light grey undertones add a contemporary twist to period homes, while staying in keeping with modern properties.  Find out more about Strong White No.2001

Every colour in the Farrow & Ball palette is paired with a specific shade of white, these are selected to celebrate a shared undertone and create harmonious spaces alongside your chosen colour.


Recommended Primer & Undercoat

Primers & UndercoatPrimers & Undercoat

Dark Tones

When it comes to using dark colours, the deeper the better. So, for an irresistibly inviting finished look, pair darker shades with our Dark Tones Primer & Undercoat. Based on the colour of Down Pipe, combining this primer with your topcoat creates an unrivalled richness and makes quite the statement.

Made with the same natural ingredients and pigments as our topcoats, our Primer & Undercoat is the crucial foundation for creating a rich, even and longer lasting finish.


Colour Schemes

#736660
#C7BEB3
#9A9087
#C7BEB3
accent Colour Elephant's Breath
No.229
#9A9087
trim Colour Charleston Gray
No.243
#736660
#C2A2A7
#5E4449
#C2A2A7
accent Colour Cinder Rose
No.246
#5E4449
trim Colour Brinjal
No.222
#736660
#E4E2DC
#DBD5CA
#E4E2DC
accent Colour Strong White
No.2001
#DBD5CA
trim Colour Skimming Stone
No.241

Sample Our Favourite Browns

The best way to experience our colours before taking the plunge is with a true-to-colour paint sample. To help you narrow down your shortlist of shades, we've curated three of our most popular brown shades to help you find your perfect match.

Sample selection contains 3 x 100ml Sample Pots of our beautiful Oxford Stone, Jitney and Dead Salmon.




Rated 5 out of 5 by from Stunning redo of display cabinets Unexpected choice of color for these cabinets. Result is beautiful. Interior is Wevet. Tried Dead Flat finish but left a stipple surface so final coat was a step up in sheen.
Date published: 2023-12-15
Rated 5 out of 5 by from Stunning colour Painted the walls in my hall with London Clay.. It doesn’t get a lot of natural light so I decided to embrace the dark lol…I’m so glad I did, because it’s made the space warm and inviting
Date published: 2023-12-08