Joa's White


A light and contemporary taupe

A warm Red Based Neutral named after our first Colour Consultant Joa, who still develops many Farrow & Ball colours. Joa’s White is a light and clean taupe with the merest hint of black pigment which makes it perfect to combine with the limestone, leather and linens often used in contemporary homes. 

Recommended Primer & Undercoat: Mid Tones

Complementary white: Dimity

Joa's White is rated 4.7 out of 5 by 121.
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Back in 2010, we moved to an entirely water based range of finishes, becoming the first in the industry to do so. These low-odor, low-VOC finishes are easy to clean without harmful solvents. They also meet child- and baby-safe requirements in accordance with The Canada Cribs, Cradles and Bassinets Regulations, Canada Toy Regulations (SOR/2011-17) – Section 23 and ASTM F963 – 17 - Standard Consumer Safety Specification for Toy Safety.


Our paint colours are available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

WARNING: This product can expose you to chemicals including acetaldehyde, which is known to the State of California to cause cancer. For more information, go to

Rated 5 out of 5 by from The warmest cream I was looking for a warm cream colour for my east facing living room that would look great with Off Black but everything I tried was too cool. This was perfect.
Date published: 2022-01-14
Rated 5 out of 5 by from Great paint, great colours I went with the recommended combo of Joas’s White and Pointing. The paint is a joy to work with, rich, creamy and great coverage. I even liked the undercoat layer - mid tones green! Delighted with the overall result
Date published: 2021-12-03
Rated 5 out of 5 by from Perfect neutral This is a perfect 'warm' neutral .We have used it previously in a windowless shower room where it worked well despite no natural light, radiating warmth and glow.So it was a 'go to' colour for a downstairs north facing bedroom,again filling the room with a bright and mellow range of tone throughout the day.We had decided for the first time to use the suggested undercoat and have been amazed at how the depth of colour is improved, we will always use it from now on! The wardrobe is also painted in Joa's White, estate egshell.
Date published: 2021-10-19
Rated 5 out of 5 by from Love the colour Decided on this colour for my living room and hallway without trying tester pots. Delighted with it, soft rich shade that changes in the light. First coat looked a little patchy, second coat went on for a perfect finish. Pink ground in bedroom is just wonderful, a beautiful soft shade that sometimes looks like a pale mushroom in the light. Went on the walls as smooth as silk. Setting plaster next for another area in the house. This paint is addictive!
Date published: 2021-06-01
Rated 5 out of 5 by from Really brightened up my kitchen!!! Was at first unsure of the colour, thinking it might be too light, but so glad I went ahead with it, love the colour and its made my kitchen cupboard look brand new and really brightened up the kitchen. Great paint, goes on lovely, would definitely recommend.. Now looking what else I can paint!!!
Date published: 2021-04-12
Rated 5 out of 5 by from Joa’s White Perfect Joa’s White that has transformed the fireplace surround. Well advised colour from the expert at Farrow & Ball.
Date published: 2021-03-20
Rated 5 out of 5 by from Freshen up .. bought this to redo our bedroom which we first did 5 years ago.. paired with Verde de terre on the feature wall and Peony wallpaper in the same colour ways... I love it just as much now as I did when I first chose it.. timeless design and colour choices ❤️❤️❤️
Date published: 2021-03-05
Rated 5 out of 5 by from Fantastic quality I decided on painting our newly remodelled bathroom walls in Joa’s White and Wimborne White on the ceiling. I couldn’t be happier with the result.
Date published: 2021-02-26
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