Our Stores My Account

Enter your search term

You must enter minimum 3 characters.
Search Suggestions
ProductsSee all results
  1. Farrow & Ball
  2. ‐
  3. Paint Colours
  4. ‐
  5. Preference Red

Preference Red

No.297

A deep, rich red


The deepest and richest of our reds, this Baroque colour is named in honor of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!

Recommended Primer & Undercoat: Red & Warm Tones

Complementary white: Bone

Preference Red is rated 4.6 out of 5 by 32.
Ready to buy…

Select a surface and then a finish to add this product to your basket.

Select A Surface Help with Finishes
Add A Quantity How much will I need?
| |
Total
There is no product for this surface
CUSTOMERS ALSO BOUGHT
Left / Right
Colour Schemes
Left / Right
Skimming Stone
Dove Tale
Hague Blue
Charleston Gray
Joa's White
Dimity
Book a Consultation
ECO-FRIENDLY AND CHILD-SAFE

Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.


QUALITY FINISHES

Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.


SAFETY INFORMATION

All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.

Corrosive icon Harmful icon 

Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.

Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.

All other finishes: Contains isothiazolinones. May produce an allergic reaction.

Rated 5 out of 5 by from Perfect rich colour for cosy room Above the picture rail in our back sitting room.
Date published: 2021-10-02
Rated 5 out of 5 by from Beautiful, Rich, Luxurious! This is absolutely the best paint ever. I used the recommended base, and two coats of Reference Red. Once that second coat went on, WOW! It was everything you said it would be, and everything I expected. Completely transformed my room into this sensuous, comforting, luxurious space. You’ve ruined me, I’ll never be able to use cheap paint again. I hate painting, but this was so worth the effort.
Date published: 2021-05-11
Rated 5 out of 5 by from Gorgeous colour Preference Red Beautiful colour that is great to apply. Really rich and the tones are fabulous.
Date published: 2021-04-26
Rated 5 out of 5 by from Preference Red Absolutely beautiful colour with a real warmth and depth.
Date published: 2021-03-09
Rated 5 out of 5 by from Love, love, love! I am thrilled with this colour, it has completely re-vamped our new house! We painted our small sitting room in this colour and it looks so chic!
Date published: 2021-02-11
Rated 5 out of 5 by from Prefect colour for the study We were struggling to find a suitable colour for our shady north facing study. After trying a few colours we stumbled across Preference Red and love it! Such a lovely warm tone.
Date published: 2021-02-08
Rated 5 out of 5 by from Transformation Beautiful colour, it’s completely transformed the room.
Date published: 2020-12-02
Rated 5 out of 5 by from Excellent depth of colour Have used Farrow and Ball paint throughout our house this year (mainly Clunch in hallway, kitchen and upstairs landing) Decided to go with a deep colour in the bedroom and Preference Red has worked perfectly. Two coats needed to get the wonderful depth of colour we have come to expect from this quality of paint, and three coats of eggshell to completely cover the radiators to a high standard.
Date published: 2020-11-22
  • y_2021, m_11, d_30, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.20
  • cp_1, bvpage1
  • co_hasreviews, tv_3, tr_29
  • loc_en_GB, sid_100297, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_farrowball
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getContent, 0ms
  • REVIEWS, PRODUCT