Imperial Purple
No.W40

Imperial Purple is from our new Colour by Nature palette, created in collaboration with the Natural History Museum to bring the true colours of nature into your home.

A rich deep purple
Deep Imperial Purple transforms dining rooms and other intimate spaces, creating a luxurious look and enveloping feel. Used in smaller quantities, such as inside a bookcase, it can add a rich pocket of colour to even the most neutral of rooms – try it with soft Snow White and Ash Grey for a relaxed scheme with a playful touch.
Recommended Primer & Undercoat: Dark Tones
Complementary white: Ash Grey
Select a surface and then a finish to add this product to your basket.
- Interior walls and ceilings
- Interior wood and metal
- Interior concrete or wooden floors
- Exterior wood and metal
* Samples available in Estate Emulsion only. Colours on screen may vary from actual paint.
ECO-FRIENDLY AND CHILD-SAFE
Back in 2010, we moved our entire range to an eco-friendly water base that’s low odour, low VOC and child-safe, becoming the first in the industry to do so. Easy to clean without harmful solvents, in tins that can be recycled again and again, our paints help to reduce the environmental impact of redecorating your home.
QUALITY FINISHES
Every one of our paint colours is available in a range of durable interior and exterior paint finishes, each rigorously tested to ensure an exceptional depth of colour and long-lasting finish. For the very best results, we always recommend using a Farrow & Ball Primer & Undercoat – see above for the correct tone for this colour.
SAFETY INFORMATION
All Farrow & Ball finishes except Limewash contain isothiazolinones, which may produce an allergic reaction. Farrow & Ball Limewash contains calcium hydroxide which can cause severe damage in contact with skin or eyes. For further information about our products, including guidance on safe use and application, click here to view our advice pages.


Limewash: Danger. Causes skin irritation. Causes serious eye damage. May cause respiratory irritation.
Exterior Eggshell and Exterior Masonry: Harmful to aquatic life with long lasting effects. Contains isothiazolinones. May produce an allergic reaction.
All other finishes: Contains isothiazolinones. May produce an allergic reaction.