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A deep, rich red

The deepest and richest of our reds, this Baroque colour is named in honour of our original trade name, Preference Paints. It can be used with any of the Red Based Neutrals but is particularly striking when seen in combination with Paean Black and Sulking Room Pink. The preferred red of modern homes!

Farrow & Ball Atacama Wallpaper
Walls: Preference Red No.297 | Modern Emulsion
Farrow & Ball Atacama Wallpaper
Walls: Preference Red No.297 and Mouse's Back No.40 | Estate Emulsion
Woodwork: Preference Red No.297 | Estate Eggshell

Suggested colour Scheme

Hague Blue

Preference Red

Charleston Gray



Erik Runner is a Los Angeles-based Colour Consultant with a background in interior design and visual merchandising. Deeply inspired by his California surroundings, he is a firm believer in colour’s ability to bring out the best in any home.

Bold, modern Preference Red was the natural choice for Erik’s scheme. The clean lines of Richard Neutra’s Lovell House provide a blank slate on which the rich red, with its plummy undertone, pairs seamlessly with neutral Skimming Stone with support from Radicchio – a slightly less saturated partner red.