Farrow & Ball opens New York Flagship

Europe’s leading manufacturer of premium wallpaper and paint has opened its first retail store in Manhattan. Located in a landmark building at 112 Mercer Street, it showcases the entire collection of Farrow & Ball wallpapers and paint including the eighteen new colours now available.

For the first time in NYC, retail customers are able to view, sample and order from a collection that now includes 132 paint colours, eight different finishes and 18 wallpapers in 700 colourways. It also allows them to discuss colour and finish with trained colour consultants before making any final decisions. Sample pots of all Farrow & Ball colours are available to purchase from the new showroom.

To celebrate the opening of the store, Farrow & Ball has launched Mercer Street Red - a dramatic red paint that is available exclusively at this location. Twenty percent of sales from this colour will be donated to the Cardiovascular Health Education Center (CHEC) at NewYork-Presbyterian Hospital/ Columbia University Medical Center - partner of The Heart Truth, the National Heart, Lung, and Blood Institute’s campaign to raise awareness about women’s heart health.

Farrow & Ball Showroom New York - Soho, 112 Mercer Street, New York, 10012.
Opening Hours: Monday to Friday 8.30am - 5.30pm, Saturday 9.00am - 5.00pm. Tel No. 212 334 8330